Build community and stakeholder engagement around media content translation.
Building Strategies to Translate Media Content for International Markets
A practical programme in media content translation for professionals who are accountable for results, not just awareness.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering media content translation are working to a deadline you do not control. Credibility in this area of communications and media practice is spent quickly and rebuilt slowly. Content is organised around the decisions practitioners actually face in the communications and media practice discipline, not around theory headings. The programme works equally well for those formalising media content translation for the first time and those improving an existing approach. Practitioner evidence points the same way: the practice within communications and media practice improves fastest where responsibility for it is named and owned. Plans for this part of communications and media practice often fail at the handover point between functions. Participants test their assumptions about media content translation against scenarios designed to break weak ones. They gain the ability to sequence improvements to the communications and media practice discipline in an order their organisation can absorb. Work concludes with a self-assessment of this part of communications and media practice that participants can repeat annually.
Expected Learning Outcomes
Design the digital and social response protocol for media content translation.
Establish escalation routes for media content translation that work outside normal hours.
Adapt recognised practice on media content translation to local constraints without hollowing it out.
Prepare spokespeople to handle hostile questioning on media content translation.
Build relationships with media covering media content translation before you need them.
Estimate what media content translation costs to run properly, and what is lost when it is not.
Who Should Attend
Managers with direct responsibility for media content translation within the communications function.
Marketing staff coordinating with communications on media content translation.
Project and programme managers whose delivery depends on media content translation.
Investor relations officers communicating media content translation to markets.
Journalists and editors working on stories involving media content translation.
Internal communications staff explaining media content translation to employees.
Course Modules
Media content translation: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Measuring communication on media content translation beyond clippings
- Rehearse the hostile interview on media content translation with a real challenger.
- Compare the cost of media content translation with the cost of its absence.
- Prepare the acknowledgement for media content translation that does not evade responsibility.
- Record the rationale for each significant choice made about media content translation.
Session 2Apologising for media content translation credibly
- Draft materials on media content translation that need no rewriting to be published.
- Confirm that those complying with media content translation understand why it exists.
- Confirm that reporting on media content translation reaches the people who can act.
- Check that records of media content translation answer the questions likely to be asked.
Media content translation: measurement beyond coverage volume
2 sessions · 8 pointsSession 1What to measure in media content translation and what to ignore
- Check that media content translation still works when volumes rise unexpectedly.
- Build a stakeholder map for media content translation and the message each needs.
- Write the three key messages on media content translation and test them against hard questions.
- Set escalation thresholds for media content translation that work out of hours.
Session 2Building the method for media content translation step by step
- Debrief after each significant episode involving media content translation.
- Define the trigger that would require media content translation to be redesigned.
- Verify six months later that changes to media content translation have held.
- Anticipate the objections media content translation will raise and prepare the answers.
Media content translation: message architecture and discipline
2 sessions · 8 pointsSession 1Building media relationships on media content translation before you need them
- Identify the data already collected that bears on media content translation.
- Localise messaging on media content translation without fragmenting it.
- Decide in advance when to correct misinformation about media content translation and when not to.
- Plan the recovery sequence after a reputational event involving media content translation.
Session 2Rebuilding trust after media content translation
- Name the crisis roles for media content translation and confirm authority to speak.
- Set out the decisions in media content translation that require sign-off and by whom.
- Identify the journalists who actually cover media content translation and what they need.
- Agree who signs off statements on media content translation outside working hours.
Media content translation: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Who answers for media content translation, and to whom
- Set the response time target for enquiries about media content translation.
- Establish what evidence demonstrates media content translation is under control.
- Archive every statement issued on media content translation with date and approver.
- Distinguish symptoms from causes when media content translation underperforms.
Session 2Coordinating media content translation across markets and languages
- Check communication on media content translation against legal and regulatory constraint.
- Decide what will be stopped to create capacity for media content translation.
- Close out actions on media content translation rather than leaving them open indefinitely.
- Define what success in communicating media content translation looks like, numerically.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.