Sequence improvements to audience-tailored media content so that each step makes the next one easier.
Building Strategies to Tailor Media Content for Each Audience
Turn audience-tailored media content from a stated policy into a practice your organisation can evidence.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering audience-tailored media content are working to a deadline you do not control. Silence during a crisis involving this aspect of communications and media practice is itself a statement. The course covers the practice within communications and media practice at the level of detail needed to act, and stops there. Ambition around audience-tailored media content outruns capacity unless the sequencing is deliberate. The professional literature on this aspect of communications and media practice converges on a small set of controls that reliably work. Participants develop a defensible line of reasoning for the choices they make about the wider communications and media practice agenda. The teaching approach is deliberately practical: participants build a communications plan for audience-tailored media content as they go. The programme works equally well for those formalising this strand of communications and media practice for the first time and those improving an existing approach. The course ends by identifying what the participant will stop doing to make this part of communications and media practice sustainable.
Expected Learning Outcomes
Present the case for investment in audience-tailored media content in terms that a finance function will accept.
Protect the personal reputation of leaders associated with audience-tailored media content.
Prepare the apology or acknowledgement for audience-tailored media content that is credible.
Handle the trade-offs in audience-tailored media content between speed, cost and assurance explicitly rather than implicitly.
Build the archive and record of communication on audience-tailored media content.
Align communication on audience-tailored media content with legal and regulatory constraints.
Who Should Attend
Crisis management team members with a role in audience-tailored media content.
Investor relations officers communicating audience-tailored media content to markets.
Public relations and communications managers responsible for audience-tailored media content.
Coordinators responsible for keeping records and documentation of audience-tailored media content current.
Spokespeople and executives who speak publicly about audience-tailored media content.
Specialists advising senior management on audience-tailored media content.
Course Modules
Audience-tailored media content: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Who decides what during a crisis involving audience-tailored media content
- Name a single owner for each element of audience-tailored media content.
- Sequence internal notification about audience-tailored media content ahead of external release.
- Anticipate the objections audience-tailored media content will raise and prepare the answers.
- Prepare the acknowledgement for audience-tailored media content that does not evade responsibility.
Session 2Building media relationships on audience-tailored media content before you need them
- Name the crisis roles for audience-tailored media content and confirm authority to speak.
- Write down the assumptions underpinning the approach to audience-tailored media content.
- Prepare the holding statement for audience-tailored media content in advance.
- Review whether coverage of audience-tailored media content changed anything that matters.
Audience-tailored media content: materials a journalist can actually use
2 sessions · 8 pointsSession 1What to measure in audience-tailored media content and what to ignore
- Check that records of audience-tailored media content answer the questions likely to be asked.
- Set out the decisions in audience-tailored media content that require sign-off and by whom.
- Identify single points of dependency in audience-tailored media content and reduce them.
- Write the three key messages on audience-tailored media content and test them against hard questions.
Session 2Telling staff about audience-tailored media content before the press does
- Build a stakeholder map for audience-tailored media content and the message each needs.
- Archive every statement issued on audience-tailored media content with date and approver.
- Set the review interval for audience-tailored media content and who attends.
- Record what was learned when audience-tailored media content did not go as planned.
Audience-tailored media content: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Measuring communication on audience-tailored media content beyond clippings
- Confirm that those complying with audience-tailored media content understand why it exists.
- Debrief after each significant episode involving audience-tailored media content.
- Localise messaging on audience-tailored media content without fragmenting it.
- Define the trigger that would require audience-tailored media content to be redesigned.
Session 2Monitoring audience-tailored media content in time to act
- Check that audience-tailored media content still works when volumes rise unexpectedly.
- Rehearse the hostile interview on audience-tailored media content with a real challenger.
- Decide in advance when to correct misinformation about audience-tailored media content and when not to.
- Plan the recovery sequence after a reputational event involving audience-tailored media content.
Audience-tailored media content: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Closing out audience-tailored media content and capturing what was learned
- Define what success in communicating audience-tailored media content looks like, numerically.
- Collect evidence on the present handling of audience-tailored media content before proposing changes.
- Set the response time target for enquiries about audience-tailored media content.
- Establish what evidence demonstrates audience-tailored media content is under control.
Session 2Reading the current state of audience-tailored media content honestly
- Establish the boundary of audience-tailored media content and record what sits outside it.
- Remove steps in audience-tailored media content that add effort without adding assurance.
- Distinguish symptoms from causes when audience-tailored media content underperforms.
- Configure monitoring that flags coverage of audience-tailored media content within the hour.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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