Build relationships with media covering trust restoration after crises before you need them.
Building Strategies to Restore Trust After Major Media Crises
Turn trust restoration after crises from a stated policy into a practice your organisation can evidence.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about trust restoration after crises from the news unless you reach them first. The first version of a story about after crises tends to become the reference version. The programme builds the judgement to know which parts of this part of communications and media practice to standardise and which to leave flexible. Practitioner evidence points the same way: trust restoration after crises improves fastest where responsibility for it is named and owned. Moving this strand of communications and media practice from written policy into daily practice is not achieved by a single decision. It establishes a shared vocabulary for after crises so that teams can disagree productively about it. The level assumes working familiarity with the communications function but no prior formal training in trust restoration after crises. The programme uses small-group work so that each participant's treatment of after crises is examined, not just described. The course ends by identifying what the participant will stop doing to make this area of communications and media practice sustainable.
Expected Learning Outcomes
Prepare the apology or acknowledgement for after crises that is credible.
Distinguish the parts of trust restoration after crises that must be standardised from those that require judgement.
Coordinate messaging on after crises across markets and languages.
Identify the failure points in trust restoration after crises most likely to cause loss, and control them first.
Compare the organisation's handling of after crises with recognised practice, and close the material gaps.
Align communication on trust restoration after crises with legal and regulatory constraints.
Who Should Attend
Agency and consultancy advisers supporting clients on trust restoration after crises.
Analysts producing the data on which decisions about after crises rest.
Investor relations officers communicating trust restoration after crises to markets.
Marketing staff coordinating with communications on after crises.
Journalists and editors working on stories involving trust restoration after crises.
Anyone whose accountability for after crises exceeds their current formal training in it.
Course Modules
Trust restoration after crises: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Making trust restoration after crises work when resources are constrained
- Prepare the summary of trust restoration after crises that senior management will read.
- Confirm that reporting on after crises reaches the people who can act.
- Plan the recovery sequence after a reputational event involving trust restoration after crises.
- Benchmark the organisation's after crises against comparable operations.
Session 2Who decides what during a crisis involving after crises
- Distinguish symptoms from causes when trust restoration after crises underperforms.
- Write the three key messages on after crises and test them against hard questions.
- Set the response time target for enquiries about trust restoration after crises.
- Anticipate the objections after crises will raise and prepare the answers.
After crises: materials a journalist can actually use
2 sessions · 8 pointsSession 1Who answers for after crises, and to whom
- Debrief after each significant episode involving trust restoration after crises.
- Confirm that those complying with after crises understand why it exists.
- Agree who signs off statements on trust restoration after crises outside working hours.
- Define the trigger that would require after crises to be redesigned.
Session 2Measuring communication on after crises beyond clippings
- Test the procedure for trust restoration after crises against a realistic scenario.
- Configure monitoring that flags coverage of after crises within the hour.
- Plan the sequence in which improvements to trust restoration after crises will be introduced.
- Review whether coverage of after crises changed anything that matters.
After crises: internal audiences and sequencing
2 sessions · 8 pointsSession 1Rebuilding trust after after crises
- Build a stakeholder map for trust restoration after crises and the message each needs.
- Set the review interval for after crises and who attends.
- Define what success in communicating trust restoration after crises looks like, numerically.
- Name a single owner for each element of after crises.
Session 2Testing trust restoration after crises before relying on it
- Verify six months later that changes to trust restoration after crises have held.
- Prepare the holding statement for after crises in advance.
- Check communication on trust restoration after crises against legal and regulatory constraint.
- Sequence internal notification about after crises ahead of external release.
After crises: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Correcting a false story about after crises without amplifying it
- Decide in advance when to correct misinformation about trust restoration after crises and when not to.
- Name the crisis roles for after crises and confirm authority to speak.
- Identify the journalists who actually cover trust restoration after crises and what they need.
- Rehearse the briefing on after crises that would follow an incident.
Session 2Coordinating after crises across markets and languages
- Agree the indicators that will show whether trust restoration after crises is improving.
- Localise messaging on after crises without fragmenting it.
- Identify the data already collected that bears on trust restoration after crises.
- Arrange the handover of after crises so capability survives staff changes.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.