Monitor sentiment and coverage relating to media content repurposing in useful time.
Building Strategies to Repurpose Older Media Content
A structured, applied course in media content repurposing — designed to be used the week you return.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving media content repurposing is itself a statement. Credibility in the communications and media practice capability is spent quickly and rebuilt slowly. Sessions alternate between guided analysis of the communications and media practice discipline and supervised application. The course leaves participants able to diagnose weaknesses in media content repurposing before they become incidents. The course covers this area of communications and media practice at the level of detail needed to act, and stops there. The difficulty is not agreeing that the wider communications and media practice agenda matters — it is deciding what to stop doing to make room for it. Participants come from operational and oversight roles, and both perspectives on media content repurposing are used deliberately. Across sectors, teams that rehearse the practice within communications and media practice outperform teams that only plan it. Participants leave with a plan for this part of communications and media practice sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Prepare the apology or acknowledgement for media content repurposing that is credible.
Anticipate the objections that media content repurposing will attract internally and answer them in advance.
Assign clear ownership for each element of media content repurposing across the functions involved.
Build relationships with media covering media content repurposing before you need them.
Structure records of media content repurposing so that they answer the questions an auditor will actually ask.
Plan the recovery arc after a reputational event involving media content repurposing.
Who Should Attend
Internal auditors reviewing how media content repurposing is designed and operated.
Crisis management team members with a role in media content repurposing.
Managers in small and medium organisations who own media content repurposing alongside other duties.
Government relations and public affairs officers covering media content repurposing.
Content producers creating material about media content repurposing.
Investor relations officers communicating media content repurposing to markets.
Course Modules
Media content repurposing: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Correcting a false story about media content repurposing without amplifying it
- Check communication on media content repurposing against legal and regulatory constraint.
- Set the response time target for enquiries about media content repurposing.
- Localise messaging on media content repurposing without fragmenting it.
- Plan the recovery sequence after a reputational event involving media content repurposing.
Session 2Monitoring media content repurposing in time to act
- Write the three key messages on media content repurposing and test them against hard questions.
- Debrief after each significant episode involving media content repurposing.
- Prepare the acknowledgement for media content repurposing that does not evade responsibility.
- Archive every statement issued on media content repurposing with date and approver.
Media content repurposing: message architecture and discipline
2 sessions · 8 pointsSession 1What has to be agreed before work on media content repurposing starts
- Estimate the resource media content repurposing requires to run as designed.
- Name the crisis roles for media content repurposing and confirm authority to speak.
- Prepare the response for the most likely failure in media content repurposing.
- Identify single points of dependency in media content repurposing and reduce them.
Session 2Escalation and decision rights in media content repurposing
- Distinguish symptoms from causes when media content repurposing underperforms.
- Plan the sequence in which improvements to media content repurposing will be introduced.
- Prepare the summary of media content repurposing that senior management will read.
- Test the procedure for media content repurposing against a realistic scenario.
Media content repurposing: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Writing on media content repurposing so a journalist can publish it
- Draft materials on media content repurposing that need no rewriting to be published.
- Configure monitoring that flags coverage of media content repurposing within the hour.
- Agree who signs off statements on media content repurposing outside working hours.
- Build the internal briefing that explains media content repurposing to those affected.
Session 2Apologising for media content repurposing credibly
- Define acceptance criteria for media content repurposing in advance.
- Record the rationale for each significant choice made about media content repurposing.
- Decide in advance when to correct misinformation about media content repurposing and when not to.
- Rehearse the briefing on media content repurposing that would follow an incident.
Media content repurposing: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Getting other functions to support media content repurposing
- Prepare the holding statement for media content repurposing in advance.
- Name a single owner for each element of media content repurposing.
- Establish the boundary of media content repurposing and record what sits outside it.
- Agree the smallest change to media content repurposing that would be visibly useful.
Session 2Coordinating media content repurposing across markets and languages
- Verify six months later that changes to media content repurposing have held.
- Define what success in communicating media content repurposing looks like, numerically.
- Sequence internal notification about media content repurposing ahead of external release.
- Map the handovers in media content repurposing between functions and secure them.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.