Plan the recovery arc after a reputational event involving reputation rebuilding.
Building Strategies to Rebuild Reputation After Periods of Controversy
Turn reputation rebuilding from a stated policy into a practice your organisation can evidence.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when reputation rebuilding is mishandled. Credibility in the wider communications and media practice agenda is spent quickly and rebuilt slowly. Plans for this aspect of communications and media practice often fail at the handover point between functions. Cases are chosen to expose the trade-offs in reputation rebuilding rather than to illustrate ideal conditions. The course sets out a working method for this area of communications and media practice that participants can apply the week they return. It is designed for mixed groups, so that this aspect of communications and media practice is examined from more than one functional angle. Field experience suggests that the barrier to better reputation rebuilding is rarely technical. The result is the confidence to make and defend decisions about the practice within communications and media practice under scrutiny. The programme closes with an action plan for this strand of communications and media practice that each participant writes for their own organisation.
Expected Learning Outcomes
Sequence improvements to reputation rebuilding so that each step makes the next one easier.
Distinguish the parts of reputation rebuilding that must be standardised from those that require judgement.
Define the key messages for reputation rebuilding and hold to them under pressure.
Define the scope and boundaries of reputation rebuilding so that responsibility for it is unambiguous.
Monitor sentiment and coverage relating to reputation rebuilding in useful time.
Build relationships with media covering reputation rebuilding before you need them.
Who Should Attend
Agency and consultancy advisers supporting clients on reputation rebuilding.
Content producers creating material about reputation rebuilding.
Public sector officials applying reputation rebuilding within a regulated framework.
Team leaders and supervisors who put reputation rebuilding into practice day to day.
Community relations staff engaging stakeholders about reputation rebuilding.
Crisis management team members with a role in reputation rebuilding.
Course Modules
Reputation rebuilding: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Testing reputation rebuilding before relying on it
- Remove steps in reputation rebuilding that add effort without adding assurance.
- Write the three key messages on reputation rebuilding and test them against hard questions.
- Identify the data already collected that bears on reputation rebuilding.
- Build a stakeholder map for reputation rebuilding and the message each needs.
Session 2Monitoring reputation rebuilding in time to act
- Localise messaging on reputation rebuilding without fragmenting it.
- Test the procedure for reputation rebuilding against a realistic scenario.
- Set out the decisions in reputation rebuilding that require sign-off and by whom.
- Define acceptance criteria for reputation rebuilding in advance.
Reputation rebuilding: message architecture and discipline
2 sessions · 8 pointsSession 1Measuring communication on reputation rebuilding beyond clippings
- Write down the assumptions underpinning the approach to reputation rebuilding.
- Debrief after each significant episode involving reputation rebuilding.
- Record the rationale for each significant choice made about reputation rebuilding.
- Define what success in communicating reputation rebuilding looks like, numerically.
Session 2Correcting a false story about reputation rebuilding without amplifying it
- Identify the journalists who actually cover reputation rebuilding and what they need.
- Rehearse the hostile interview on reputation rebuilding with a real challenger.
- Establish who is informed, consulted and accountable in reputation rebuilding.
- Plan the sequence in which improvements to reputation rebuilding will be introduced.
Reputation rebuilding: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Moving reputation rebuilding from approval to execution
- Decide in advance when to correct misinformation about reputation rebuilding and when not to.
- Name a single owner for each element of reputation rebuilding.
- Check communication on reputation rebuilding against legal and regulatory constraint.
- Archive every statement issued on reputation rebuilding with date and approver.
Session 2Closing out reputation rebuilding and capturing what was learned
- Configure monitoring that flags coverage of reputation rebuilding within the hour.
- Prepare the response for the most likely failure in reputation rebuilding.
- Draft materials on reputation rebuilding that need no rewriting to be published.
- Build the internal briefing that explains reputation rebuilding to those affected.
Reputation rebuilding: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Who decides what during a crisis involving reputation rebuilding
- Compare the cost of reputation rebuilding with the cost of its absence.
- Name the crisis roles for reputation rebuilding and confirm authority to speak.
- Benchmark the organisation's reputation rebuilding against comparable operations.
- Plan the recovery sequence after a reputational event involving reputation rebuilding.
Session 2Coordinating reputation rebuilding across markets and languages
- Prepare the summary of reputation rebuilding that senior management will read.
- Agree who signs off statements on reputation rebuilding outside working hours.
- Review whether coverage of reputation rebuilding changed anything that matters.
- Confirm that contractual obligations around reputation rebuilding are understood.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.