Prepare the apology or acknowledgement for media landscape positioning that is credible.
Building Strategies to Position the Organisation in the Media Landscape
Turn media landscape positioning from a stated policy into a practice your organisation can evidence.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when media landscape positioning is mishandled. Silence during a crisis involving the wider communications and media practice agenda is itself a statement. The course leaves participants able to diagnose weaknesses in the communications and media practice capability before they become incidents. Organisations that document media landscape positioning properly resolve disputes about it far more quickly. The programme is built to be used, and every section of this part of communications and media practice it covers ends in something applicable. The difficulty is not agreeing that this area of communications and media practice matters — it is deciding what to stop doing to make room for it. The level assumes working familiarity with the communications function but no prior formal training in media landscape positioning. Discussion is anchored to worked examples of the wider communications and media practice agenda rather than to abstract argument. It closes by agreeing the smallest change to the communications and media practice discipline that would make a visible difference.
Expected Learning Outcomes
Protect the personal reputation of leaders associated with media landscape positioning.
Write materials on media landscape positioning that a journalist can use without rewriting.
Communicate the purpose of media landscape positioning to those who have to comply with it.
Agree the first three actions on media landscape positioning that will be taken on returning to work.
Review contracts and agreements for the obligations they create around media landscape positioning.
Plan the recovery arc after a reputational event involving media landscape positioning.
Who Should Attend
Team leaders and supervisors who put media landscape positioning into practice day to day.
Specialists advising senior management on media landscape positioning.
Public relations and communications managers responsible for media landscape positioning.
Agency and consultancy advisers supporting clients on media landscape positioning.
Crisis management team members with a role in media landscape positioning.
Marketing staff coordinating with communications on media landscape positioning.
Course Modules
Media landscape positioning: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1The three messages on media landscape positioning you will not move from
- Identify where judgement in media landscape positioning is legitimate and where it is not.
- Confirm that reporting on media landscape positioning reaches the people who can act.
- Reduce the variation in how media landscape positioning is carried out between teams.
- Check communication on media landscape positioning against legal and regulatory constraint.
Session 2Monitoring media landscape positioning in time to act
- Configure monitoring that flags coverage of media landscape positioning within the hour.
- Plan the recovery sequence after a reputational event involving media landscape positioning.
- Decide what will be stopped to create capacity for media landscape positioning.
- Check that records of media landscape positioning answer the questions likely to be asked.
Media landscape positioning: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Comparing media landscape positioning with recognised practice
- Record the rationale for each significant choice made about media landscape positioning.
- Write down the assumptions underpinning the approach to media landscape positioning.
- Archive every statement issued on media landscape positioning with date and approver.
- Establish what evidence demonstrates media landscape positioning is under control.
Session 2Correcting a false story about media landscape positioning without amplifying it
- Identify the journalists who actually cover media landscape positioning and what they need.
- Draft materials on media landscape positioning that need no rewriting to be published.
- Sequence internal notification about media landscape positioning ahead of external release.
- Decide in advance when to correct misinformation about media landscape positioning and when not to.
Media landscape positioning: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Telling staff about media landscape positioning before the press does
- Review whether coverage of media landscape positioning changed anything that matters.
- Write the three key messages on media landscape positioning and test them against hard questions.
- Prepare the acknowledgement for media landscape positioning that does not evade responsibility.
- Identify single points of dependency in media landscape positioning and reduce them.
Session 2Writing on media landscape positioning so a journalist can publish it
- Agree the indicators that will show whether media landscape positioning is improving.
- Assign responsibility for keeping documentation of media landscape positioning current.
- Benchmark the organisation's media landscape positioning against comparable operations.
- Rehearse the hostile interview on media landscape positioning with a real challenger.
Media landscape positioning: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Closing out media landscape positioning and capturing what was learned
- Agree who signs off statements on media landscape positioning outside working hours.
- Anticipate the objections media landscape positioning will raise and prepare the answers.
- Define what success in communicating media landscape positioning looks like, numerically.
- Confirm that contractual obligations around media landscape positioning are understood.
Session 2Escalation and decision rights in media landscape positioning
- Close out actions on media landscape positioning rather than leaving them open indefinitely.
- Remove steps in media landscape positioning that add effort without adding assurance.
- Prepare the holding statement for media landscape positioning in advance.
- Build a stakeholder map for media landscape positioning and the message each needs.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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