Building Strategies to Optimise Video for Different Viewing Platforms

Course Overview

Discounting solves a problem in video platform optimisation today and creates a larger one next quarter. A message about the practice within marketing and commercial practice that tries to reach everyone reaches nobody. They acquire practical criteria for judging when this area of marketing and commercial practice is working and when it is only appearing to. Exercises escalate in difficulty, ending with the ambiguous situations that make video platform optimisation hard in practice. The material serves both public bodies and commercial organisations dealing with the marketing and commercial practice discipline. What blocks progress on the wider marketing and commercial practice agenda is usually unclear ownership rather than unclear intent. The course gives participants a defensible structure for video platform optimisation and the judgement to adapt it. The professional literature on the marketing and commercial practice discipline converges on a small set of controls that reliably work. Participants finish with a short, specific brief on the marketing and commercial practice capability ready to put in front of a decision maker.