Set a realistic target state for digital conversation monitoring and a defensible route to it.
Building Strategies to Monitor Digital Conversations About the Brand
Turn digital conversation monitoring from a stated policy into a practice your organisation can evidence.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about digital conversation monitoring tends to become the reference version. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. Applied research in communications and media practice consistently shows that early structure around this aspect of communications and media practice reduces downstream rework. The course gives participants a defensible structure for digital conversation monitoring and the judgement to adapt it. Improvement in the communications and media practice capability stalls when it depends on one capable individual rather than a defined method. Participants finish able to explain this strand of communications and media practice to a non-specialist audience without losing precision. The programme works equally well for those formalising digital conversation monitoring for the first time and those improving an existing approach. Sessions alternate between guided analysis of the communications and media practice capability and supervised application. The final session converts the week's work on this strand of communications and media practice into commitments with owners and dates.
Expected Learning Outcomes
Monitor sentiment and coverage relating to digital conversation monitoring in useful time.
Select indicators that show whether digital conversation monitoring is improving, and reject those that only look useful.
Coordinate messaging on digital conversation monitoring across markets and languages.
Write materials on digital conversation monitoring that a journalist can use without rewriting.
Establish what evidence would demonstrate that digital conversation monitoring is under control.
Align communication on digital conversation monitoring with legal and regulatory constraints.
Who Should Attend
Crisis management team members with a role in digital conversation monitoring.
Investor relations officers communicating digital conversation monitoring to markets.
Digital and social media managers handling digital conversation monitoring online.
Spokespeople and executives who speak publicly about digital conversation monitoring.
Managers of multi-site operations seeking consistency in digital conversation monitoring.
Risk managers assessing the exposure created by digital conversation monitoring.
Course Modules
Digital conversation monitoring: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Rebuilding trust after digital conversation monitoring
- Build a stakeholder map for digital conversation monitoring and the message each needs.
- Prepare the acknowledgement for digital conversation monitoring that does not evade responsibility.
- Distinguish symptoms from causes when digital conversation monitoring underperforms.
- Set escalation thresholds for digital conversation monitoring that work out of hours.
Session 2Telling staff about digital conversation monitoring before the press does
- Rehearse the hostile interview on digital conversation monitoring with a real challenger.
- Localise messaging on digital conversation monitoring without fragmenting it.
- Check that records of digital conversation monitoring answer the questions likely to be asked.
- Identify where judgement in digital conversation monitoring is legitimate and where it is not.
Digital conversation monitoring: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Monitoring digital conversation monitoring in time to act
- Test the procedure for digital conversation monitoring against a realistic scenario.
- Draft materials on digital conversation monitoring that need no rewriting to be published.
- Archive every statement issued on digital conversation monitoring with date and approver.
- Configure monitoring that flags coverage of digital conversation monitoring within the hour.
Session 2Where digital conversation monitoring typically breaks, and why
- Plan the recovery sequence after a reputational event involving digital conversation monitoring.
- Agree who signs off statements on digital conversation monitoring outside working hours.
- Build the competence framework that supports digital conversation monitoring.
- Arrange the handover of digital conversation monitoring so capability survives staff changes.
Digital conversation monitoring: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Getting other functions to support digital conversation monitoring
- Decide in advance when to correct misinformation about digital conversation monitoring and when not to.
- Establish who is informed, consulted and accountable in digital conversation monitoring.
- Name a single owner for each element of digital conversation monitoring.
- Prepare the holding statement for digital conversation monitoring in advance.
Session 2Building media relationships on digital conversation monitoring before you need them
- Identify the journalists who actually cover digital conversation monitoring and what they need.
- Rank the weaknesses in digital conversation monitoring by consequence rather than by ease of fixing.
- Define what success in communicating digital conversation monitoring looks like, numerically.
- Set out how exceptions to digital conversation monitoring are requested and approved.
Digital conversation monitoring: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Keeping digital conversation monitoring alive after the initial push
- Define the trigger that would require digital conversation monitoring to be redesigned.
- Set the review interval for digital conversation monitoring and who attends.
- Estimate the resource digital conversation monitoring requires to run as designed.
- Check that digital conversation monitoring still works when volumes rise unexpectedly.
Session 2Coordinating digital conversation monitoring across markets and languages
- Set the response time target for enquiries about digital conversation monitoring.
- Debrief after each significant episode involving digital conversation monitoring.
- Check communication on digital conversation monitoring against legal and regulatory constraint.
- Collect evidence on the present handling of digital conversation monitoring before proposing changes.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.