Present the case for investment in media sponsorship return in terms that a finance function will accept.
Building Strategies to Measure the Return on Media Sponsorships
Move media sponsorship return from general awareness to a repeatable, reviewable practice.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about media sponsorship return tends to become the reference version. Journalists covering the practice within communications and media practice are working to a deadline you do not control. They leave able to brief senior management on this part of communications and media practice in terms that support a decision. It is pitched for practitioners with responsibility for media sponsorship return, not for observers of it. Content is organised around the decisions practitioners actually face in the wider communications and media practice agenda, not around theory headings. Plans for the practice within communications and media practice often fail at the handover point between functions. Work is grounded in real cases drawn from media sponsorship return, which each participant adapts to conditions in their own organisation. The professional literature on this part of communications and media practice converges on a small set of controls that reliably work. The final session converts the week's work on this area of communications and media practice into commitments with owners and dates.
Expected Learning Outcomes
Measure the effect of communication on media sponsorship return beyond volume of coverage.
Verify that improvements to media sponsorship return have held six months after they were introduced.
Plan the recovery arc after a reputational event involving media sponsorship return.
Integrate media sponsorship return into existing management routines rather than running it separately.
Prepare spokespeople to handle hostile questioning on media sponsorship return.
Protect the personal reputation of leaders associated with media sponsorship return.
Who Should Attend
Crisis management team members with a role in media sponsorship return.
Business partners who must understand media sponsorship return well enough to challenge it.
Officers preparing reports on media sponsorship return for boards or oversight committees.
Investor relations officers communicating media sponsorship return to markets.
Journalists and editors working on stories involving media sponsorship return.
Marketing staff coordinating with communications on media sponsorship return.
Course Modules
Media sponsorship return: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Comparing media sponsorship return with recognised practice
- Name the crisis roles for media sponsorship return and confirm authority to speak.
- Rehearse the hostile interview on media sponsorship return with a real challenger.
- Agree the smallest change to media sponsorship return that would be visibly useful.
- Localise messaging on media sponsorship return without fragmenting it.
Session 2Correcting a false story about media sponsorship return without amplifying it
- Decide what will be stopped to create capacity for media sponsorship return.
- Agree what will be standardised in media sponsorship return and what will not.
- Set escalation thresholds for media sponsorship return that work out of hours.
- Review whether media sponsorship return is aligned with the objectives of the communications function.
Media sponsorship return: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Measuring communication on media sponsorship return beyond clippings
- Agree who signs off statements on media sponsorship return outside working hours.
- Sequence internal notification about media sponsorship return ahead of external release.
- Distinguish symptoms from causes when media sponsorship return underperforms.
- Review whether coverage of media sponsorship return changed anything that matters.
Session 2The three messages on media sponsorship return you will not move from
- Prepare the acknowledgement for media sponsorship return that does not evade responsibility.
- Check communication on media sponsorship return against legal and regulatory constraint.
- Identify the data already collected that bears on media sponsorship return.
- Archive every statement issued on media sponsorship return with date and approver.
Media sponsorship return: materials a journalist can actually use
2 sessions · 8 pointsSession 1Getting other functions to support media sponsorship return
- Compare the cost of media sponsorship return with the cost of its absence.
- Prepare the holding statement for media sponsorship return in advance.
- Set the review interval for media sponsorship return and who attends.
- Identify the journalists who actually cover media sponsorship return and what they need.
Session 2Closing out media sponsorship return and capturing what was learned
- Plan the sequence in which improvements to media sponsorship return will be introduced.
- Record the rationale for each significant choice made about media sponsorship return.
- Define what success in communicating media sponsorship return looks like, numerically.
- Plan the recovery sequence after a reputational event involving media sponsorship return.
Media sponsorship return: internal audiences and sequencing
2 sessions · 8 pointsSession 1Apologising for media sponsorship return credibly
- Debrief after each significant episode involving media sponsorship return.
- Set out the decisions in media sponsorship return that require sign-off and by whom.
- Close out actions on media sponsorship return rather than leaving them open indefinitely.
- Configure monitoring that flags coverage of media sponsorship return within the hour.
Session 2Rebuilding trust after media sponsorship return
- Set out how exceptions to media sponsorship return are requested and approved.
- Establish what evidence demonstrates media sponsorship return is under control.
- Agree the indicators that will show whether media sponsorship return is improving.
- Decide in advance when to correct misinformation about media sponsorship return and when not to.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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