Plan the recovery arc after a reputational event involving media training effectiveness.
Building Strategies to Measure the Effectiveness of Media Training Programmes
Turn media training effectiveness from a stated policy into a practice your organisation can evidence.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about media training effectiveness tends to become the reference version. Journalists covering this aspect of communications and media practice are working to a deadline you do not control. The outcome is a practitioner who can hold a position on the practice within communications and media practice and revise it on evidence. The programme is built to be used, and every section of media training effectiveness it covers ends in something applicable. The version of this strand of communications and media practice described in the manual and the version practised on the floor tend to diverge over time. Exercises escalate in difficulty, ending with the ambiguous situations that make the communications and media practice capability hard in practice. Comparative studies of media training effectiveness across sectors find the same handful of failure points recurring. It is pitched for practitioners with responsibility for this area of communications and media practice, not for observers of it. The closing exercise tests whether the participant's plan for this strand of communications and media practice survives a hostile question.
Expected Learning Outcomes
Write materials on media training effectiveness that a journalist can use without rewriting.
Reduce avoidable variation in how media training effectiveness is carried out across teams.
Set acceptance criteria for media training effectiveness before work begins rather than after.
Adapt recognised practice on media training effectiveness to local constraints without hollowing it out.
Build the archive and record of communication on media training effectiveness.
Define the key messages for media training effectiveness and hold to them under pressure.
Who Should Attend
Public relations and communications managers responsible for media training effectiveness.
Spokespeople and executives who speak publicly about media training effectiveness.
Investor relations officers communicating media training effectiveness to markets.
Managers in small and medium organisations who own media training effectiveness alongside other duties.
Agency and consultancy advisers supporting clients on media training effectiveness.
Members of committees that take decisions affecting media training effectiveness.
Course Modules
Media training effectiveness: media relations and the working journalist
2 sessions · 8 pointsSession 1Escalation and decision rights in media training effectiveness
- Establish who is informed, consulted and accountable in media training effectiveness.
- Build a stakeholder map for media training effectiveness and the message each needs.
- Prepare the acknowledgement for media training effectiveness that does not evade responsibility.
- Rehearse the hostile interview on media training effectiveness with a real challenger.
Session 2Coordinating media training effectiveness across markets and languages
- Record what was learned when media training effectiveness did not go as planned.
- Establish the boundary of media training effectiveness and record what sits outside it.
- Identify where judgement in media training effectiveness is legitimate and where it is not.
- Decide what will be stopped to create capacity for media training effectiveness.
Media training effectiveness: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Apologising for media training effectiveness credibly
- Configure monitoring that flags coverage of media training effectiveness within the hour.
- Confirm that contractual obligations around media training effectiveness are understood.
- Prepare the response for the most likely failure in media training effectiveness.
- Sequence internal notification about media training effectiveness ahead of external release.
Session 2The paperwork for media training effectiveness that is actually needed
- Debrief after each significant episode involving media training effectiveness.
- Review whether coverage of media training effectiveness changed anything that matters.
- Rank the weaknesses in media training effectiveness by consequence rather than by ease of fixing.
- Decide in advance when to correct misinformation about media training effectiveness and when not to.
Media training effectiveness: internal audiences and sequencing
2 sessions · 8 pointsSession 1Building media relationships on media training effectiveness before you need them
- Agree who signs off statements on media training effectiveness outside working hours.
- Set the response time target for enquiries about media training effectiveness.
- Establish what evidence demonstrates media training effectiveness is under control.
- Define what success in communicating media training effectiveness looks like, numerically.
Session 2Correcting a false story about media training effectiveness without amplifying it
- Archive every statement issued on media training effectiveness with date and approver.
- Define acceptance criteria for media training effectiveness in advance.
- Draft materials on media training effectiveness that need no rewriting to be published.
- Prepare the summary of media training effectiveness that senior management will read.
Media training effectiveness: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Making media training effectiveness work when resources are constrained
- Check communication on media training effectiveness against legal and regulatory constraint.
- Verify six months later that changes to media training effectiveness have held.
- Review whether media training effectiveness is aligned with the objectives of the communications function.
- Identify the journalists who actually cover media training effectiveness and what they need.
Session 2Rebuilding trust after media training effectiveness
- Identify single points of dependency in media training effectiveness and reduce them.
- Agree the indicators that will show whether media training effectiveness is improving.
- Localise messaging on media training effectiveness without fragmenting it.
- Name a single owner for each element of media training effectiveness.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.