Build a register of the risks attaching to share of voice measurement and keep it current.
Building Strategies to Measure Share of Voice Against Competitors
Learn to design, measure and defend your organisation's approach to share of voice measurement.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in share of voice measurement is spent quickly and rebuilt slowly. Silence during a crisis involving voice measurement is itself a statement. Every module pairs a short input on the communications and media practice discipline with structured practice on the participant's own material. The programme suits teams tackling share of voice measurement together as readily as individuals attending alone. Participants develop a defensible line of reasoning for the choices they make about this aspect of communications and media practice. Teams frequently over-invest in documenting voice measurement and under-invest in testing it. The programme takes participants through share of voice measurement end to end, from framing the problem to closing it out. Field experience suggests that the barrier to better voice measurement is rarely technical. The closing exercise tests whether the participant's plan for this part of communications and media practice survives a hostile question.
Expected Learning Outcomes
Sequence improvements to voice measurement so that each step makes the next one easier.
Coordinate messaging on share of voice measurement across markets and languages.
Build relationships with media covering voice measurement before you need them.
Design the crisis response plan for share of voice measurement with named roles and pre-agreed authority.
Manage communication with regulators and officials about voice measurement.
Plan the handover of share of voice measurement so that capability is not lost when key staff move on.
Who Should Attend
Investor relations officers communicating share of voice measurement to markets.
Crisis management team members with a role in voice measurement.
Staff seconded into improvement work on share of voice measurement.
Spokespeople and executives who speak publicly about voice measurement.
Managers of multi-site operations seeking consistency in share of voice measurement.
Journalists and editors working on stories involving voice measurement.
Course Modules
Share of voice measurement: internal audiences and sequencing
2 sessions · 8 pointsSession 1Building lasting competence in share of voice measurement
- Build a stakeholder map for share of voice measurement and the message each needs.
- Check communication on voice measurement against legal and regulatory constraint.
- Agree the indicators that will show whether share of voice measurement is improving.
- Record what was learned when voice measurement did not go as planned.
Session 2Measuring communication on voice measurement beyond clippings
- Debrief after each significant episode involving share of voice measurement.
- Verify six months later that changes to voice measurement have held.
- Check that records of share of voice measurement answer the questions likely to be asked.
- Build the competence framework that supports voice measurement.
Voice measurement: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Building media relationships on voice measurement before you need them
- Configure monitoring that flags coverage of share of voice measurement within the hour.
- Record the rationale for each significant choice made about voice measurement.
- Plan the recovery sequence after a reputational event involving share of voice measurement.
- Build the internal briefing that explains voice measurement to those affected.
Session 2Apologising for voice measurement credibly
- Prepare the holding statement for share of voice measurement in advance.
- Agree who signs off statements on voice measurement outside working hours.
- Draft materials on share of voice measurement that need no rewriting to be published.
- Confirm that those complying with voice measurement understand why it exists.
Voice measurement: media relations and the working journalist
2 sessions · 8 pointsSession 1Answering the hostile question about voice measurement
- Identify the journalists who actually cover share of voice measurement and what they need.
- Arrange the handover of voice measurement so capability survives staff changes.
- Decide in advance when to correct misinformation about share of voice measurement and when not to.
- Distinguish symptoms from causes when voice measurement underperforms.
Session 2Rebuilding trust after share of voice measurement
- Agree the smallest change to share of voice measurement that would be visibly useful.
- Define what success in communicating voice measurement looks like, numerically.
- Write the three key messages on share of voice measurement and test them against hard questions.
- Prepare the response for the most likely failure in voice measurement.
Voice measurement: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Building the method for voice measurement step by step
- Prepare the summary of share of voice measurement that senior management will read.
- Confirm that contractual obligations around voice measurement are understood.
- Test the procedure for share of voice measurement against a realistic scenario.
- Name the crisis roles for voice measurement and confirm authority to speak.
Session 2Keeping voice measurement alive after the initial push
- Rehearse the hostile interview on share of voice measurement with a real challenger.
- Check that voice measurement still works when volumes rise unexpectedly.
- Review whether coverage of share of voice measurement changed anything that matters.
- Archive every statement issued on voice measurement with date and approver.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.