Identify the failure points in public awareness measurement most likely to cause loss, and control them first.
Building Strategies to Measure Public Awareness of the Organisation's Causes
Build a working method for public awareness measurement that stands up to scrutiny and survives daily pressure.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in public awareness measurement is spent quickly and rebuilt slowly. Silence during a crisis involving this aspect of communications and media practice is itself a statement. Participants test their assumptions about this area of communications and media practice against scenarios designed to break weak ones. The programme works equally well for those formalising public awareness measurement for the first time and those improving an existing approach. The version of the wider communications and media practice agenda described in the manual and the version practised on the floor tend to diverge over time. The most reliable predictor of sound the communications and media practice capability is whether anyone reviews it when nothing has gone wrong. Participants develop a defensible line of reasoning for the choices they make about public awareness measurement. It treats this part of communications and media practice as an operating discipline and equips participants to run it as one. Work concludes with a self-assessment of the practice within communications and media practice that participants can repeat annually.
Expected Learning Outcomes
Correct misinformation about public awareness measurement without amplifying it.
Build the archive and record of communication on public awareness measurement.
Sequence improvements to public awareness measurement so that each step makes the next one easier.
Establish escalation routes for public awareness measurement that work outside normal hours.
Sequence internal and external communication about public awareness measurement correctly.
Prepare the apology or acknowledgement for public awareness measurement that is credible.
Who Should Attend
Compliance and governance staff whose remit includes public awareness measurement.
Investor relations officers communicating public awareness measurement to markets.
Staff seconded into improvement work on public awareness measurement.
Internal communications staff explaining public awareness measurement to employees.
Agency and consultancy advisers supporting clients on public awareness measurement.
Journalists and editors working on stories involving public awareness measurement.
Course Modules
Public awareness measurement: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Correcting a false story about public awareness measurement without amplifying it
- Review whether coverage of public awareness measurement changed anything that matters.
- Prepare the response for the most likely failure in public awareness measurement.
- Establish who is informed, consulted and accountable in public awareness measurement.
- Identify single points of dependency in public awareness measurement and reduce them.
Session 2Telling staff about public awareness measurement before the press does
- Debrief after each significant episode involving public awareness measurement.
- Establish what evidence demonstrates public awareness measurement is under control.
- Agree the indicators that will show whether public awareness measurement is improving.
- Rehearse the hostile interview on public awareness measurement with a real challenger.
Public awareness measurement: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Measuring communication on public awareness measurement beyond clippings
- Configure monitoring that flags coverage of public awareness measurement within the hour.
- Map the handovers in public awareness measurement between functions and secure them.
- Record what was learned when public awareness measurement did not go as planned.
- Benchmark the organisation's public awareness measurement against comparable operations.
Session 2The hard cases in public awareness measurement and how to reason about them
- Arrange the handover of public awareness measurement so capability survives staff changes.
- Sequence internal notification about public awareness measurement ahead of external release.
- Localise messaging on public awareness measurement without fragmenting it.
- Build a stakeholder map for public awareness measurement and the message each needs.
Public awareness measurement: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Making public awareness measurement work when resources are constrained
- Decide in advance when to correct misinformation about public awareness measurement and when not to.
- Prepare the holding statement for public awareness measurement in advance.
- Agree who signs off statements on public awareness measurement outside working hours.
- Confirm that those complying with public awareness measurement understand why it exists.
Session 2What to measure in public awareness measurement and what to ignore
- Name the crisis roles for public awareness measurement and confirm authority to speak.
- Reduce the variation in how public awareness measurement is carried out between teams.
- Build the internal briefing that explains public awareness measurement to those affected.
- Define what success in communicating public awareness measurement looks like, numerically.
Public awareness measurement: internal audiences and sequencing
2 sessions · 8 pointsSession 1Rebuilding trust after public awareness measurement
- Compare the cost of public awareness measurement with the cost of its absence.
- Identify the journalists who actually cover public awareness measurement and what they need.
- Write the three key messages on public awareness measurement and test them against hard questions.
- Check that records of public awareness measurement answer the questions likely to be asked.
Session 2Writing on public awareness measurement so a journalist can publish it
- Set the response time target for enquiries about public awareness measurement.
- Draft materials on public awareness measurement that need no rewriting to be published.
- Define acceptance criteria for public awareness measurement in advance.
- Anticipate the objections public awareness measurement will raise and prepare the answers.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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