Establish what evidence would demonstrate that post-event coverage measurement is under control.
Building Strategies to Measure Media Coverage After Events
Practical training in post-event coverage measurement, grounded in real cases and applied to your own operation.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when post-event coverage measurement is mishandled. Silence during a crisis involving this part of communications and media practice is itself a statement. The content is relevant to those who own the wider communications and media practice agenda and to those who are held accountable for its results. Most organisations already have a policy on post-event coverage measurement; far fewer can show it working. It establishes a shared vocabulary for the communications and media practice discipline so that teams can disagree productively about it. Every module pairs a short input on the wider communications and media practice agenda with structured practice on the participant's own material. Practitioner evidence points the same way: post-event coverage measurement improves fastest where responsibility for it is named and owned. The programme builds the judgement to know which parts of this strand of communications and media practice to standardise and which to leave flexible. It closes by agreeing the smallest change to the communications and media practice capability that would make a visible difference.
Expected Learning Outcomes
Build the internal capability for post-event coverage measurement rather than depending on external support indefinitely.
Build the archive and record of communication on post-event coverage measurement.
Design the crisis response plan for post-event coverage measurement with named roles and pre-agreed authority.
Measure the effect of communication on post-event coverage measurement beyond volume of coverage.
Define the key messages for post-event coverage measurement and hold to them under pressure.
Agree the first three actions on post-event coverage measurement that will be taken on returning to work.
Who Should Attend
Content producers creating material about post-event coverage measurement.
Government relations and public affairs officers covering post-event coverage measurement.
Investor relations officers communicating post-event coverage measurement to markets.
Internal communications staff explaining post-event coverage measurement to employees.
Project and programme managers whose delivery depends on post-event coverage measurement.
Procurement and contracting staff whose agreements set obligations around post-event coverage measurement.
Course Modules
Post-event coverage measurement: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Apologising for post-event coverage measurement credibly
- Check that post-event coverage measurement still works when volumes rise unexpectedly.
- Assign responsibility for keeping documentation of post-event coverage measurement current.
- Test the procedure for post-event coverage measurement against a realistic scenario.
- Identify single points of dependency in post-event coverage measurement and reduce them.
Session 2Building the method for post-event coverage measurement step by step
- Record the rationale for each significant choice made about post-event coverage measurement.
- Remove steps in post-event coverage measurement that add effort without adding assurance.
- Name the crisis roles for post-event coverage measurement and confirm authority to speak.
- Confirm that contractual obligations around post-event coverage measurement are understood.
Post-event coverage measurement: internal audiences and sequencing
2 sessions · 8 pointsSession 1Telling staff about post-event coverage measurement before the press does
- Plan the recovery sequence after a reputational event involving post-event coverage measurement.
- Compare the cost of post-event coverage measurement with the cost of its absence.
- Build the competence framework that supports post-event coverage measurement.
- Decide in advance when to correct misinformation about post-event coverage measurement and when not to.
Session 2The hard cases in post-event coverage measurement and how to reason about them
- Agree who signs off statements on post-event coverage measurement outside working hours.
- Set the response time target for enquiries about post-event coverage measurement.
- Sequence internal notification about post-event coverage measurement ahead of external release.
- Localise messaging on post-event coverage measurement without fragmenting it.
Post-event coverage measurement: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Coordinating post-event coverage measurement across markets and languages
- Prepare the holding statement for post-event coverage measurement in advance.
- Define acceptance criteria for post-event coverage measurement in advance.
- Confirm that those complying with post-event coverage measurement understand why it exists.
- Benchmark the organisation's post-event coverage measurement against comparable operations.
Session 2Correcting a false story about post-event coverage measurement without amplifying it
- Map the handovers in post-event coverage measurement between functions and secure them.
- Set the review interval for post-event coverage measurement and who attends.
- Rank the weaknesses in post-event coverage measurement by consequence rather than by ease of fixing.
- Define what success in communicating post-event coverage measurement looks like, numerically.
Post-event coverage measurement: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Testing post-event coverage measurement before relying on it
- Check communication on post-event coverage measurement against legal and regulatory constraint.
- Prepare the acknowledgement for post-event coverage measurement that does not evade responsibility.
- Write the three key messages on post-event coverage measurement and test them against hard questions.
- Archive every statement issued on post-event coverage measurement with date and approver.
Session 2Measuring communication on post-event coverage measurement beyond clippings
- Identify the journalists who actually cover post-event coverage measurement and what they need.
- Rehearse the hostile interview on post-event coverage measurement with a real challenger.
- Build a stakeholder map for post-event coverage measurement and the message each needs.
- Distinguish symptoms from causes when post-event coverage measurement underperforms.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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