Present the case for investment in community satisfaction measurement in terms that a finance function will accept.
Building Strategies to Measure Community Satisfaction with the Organisation's Presence
Develop the judgement and the documentation needed to run community satisfaction measurement properly.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in community satisfaction measurement is spent quickly and rebuilt slowly. Journalists covering the communications and media practice capability are working to a deadline you do not control. The version of the practice within communications and media practice described in the manual and the version practised on the floor tend to diverge over time. Participants apply community satisfaction measurement to their own communications function throughout, so the output is directly usable. Participants take away a working set of documents supporting this area of communications and media practice, ready to be adapted internally. The content is relevant to those who own this aspect of communications and media practice and to those who are held accountable for its results. The programme is built to be used, and every section of community satisfaction measurement it covers ends in something applicable. Where this part of communications and media practice is measured, it improves; where it is only discussed, it drifts. The course ends by identifying what the participant will stop doing to make the wider communications and media practice agenda sustainable.
Expected Learning Outcomes
Compare the organisation's handling of community satisfaction measurement with recognised practice, and close the material gaps.
Prepare the apology or acknowledgement for community satisfaction measurement that is credible.
Plan the handover of community satisfaction measurement so that capability is not lost when key staff move on.
Align communication on community satisfaction measurement with legal and regulatory constraints.
Sequence internal and external communication about community satisfaction measurement correctly.
Build community and stakeholder engagement around community satisfaction measurement.
Who Should Attend
Training and development staff building internal capability in community satisfaction measurement.
Investor relations officers communicating community satisfaction measurement to markets.
Journalists and editors working on stories involving community satisfaction measurement.
Analysts producing the data on which decisions about community satisfaction measurement rest.
Digital and social media managers handling community satisfaction measurement online.
Spokespeople and executives who speak publicly about community satisfaction measurement.
Course Modules
Community satisfaction measurement: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Telling staff about community satisfaction measurement before the press does
- Agree the smallest change to community satisfaction measurement that would be visibly useful.
- Prepare the holding statement for community satisfaction measurement in advance.
- Decide what will be stopped to create capacity for community satisfaction measurement.
- Anticipate the objections community satisfaction measurement will raise and prepare the answers.
Session 2Measuring communication on community satisfaction measurement beyond clippings
- Prepare the summary of community satisfaction measurement that senior management will read.
- Plan the recovery sequence after a reputational event involving community satisfaction measurement.
- Write the three key messages on community satisfaction measurement and test them against hard questions.
- Compare the cost of community satisfaction measurement with the cost of its absence.
Community satisfaction measurement: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Rebuilding trust after community satisfaction measurement
- Identify where judgement in community satisfaction measurement is legitimate and where it is not.
- Review whether coverage of community satisfaction measurement changed anything that matters.
- Agree who signs off statements on community satisfaction measurement outside working hours.
- Configure monitoring that flags coverage of community satisfaction measurement within the hour.
Session 2Who answers for community satisfaction measurement, and to whom
- Reduce the variation in how community satisfaction measurement is carried out between teams.
- Set the response time target for enquiries about community satisfaction measurement.
- Remove steps in community satisfaction measurement that add effort without adding assurance.
- Prepare the acknowledgement for community satisfaction measurement that does not evade responsibility.
Community satisfaction measurement: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Making community satisfaction measurement work when resources are constrained
- Localise messaging on community satisfaction measurement without fragmenting it.
- Set the review interval for community satisfaction measurement and who attends.
- Check communication on community satisfaction measurement against legal and regulatory constraint.
- Rehearse the hostile interview on community satisfaction measurement with a real challenger.
Session 2Moving community satisfaction measurement from approval to execution
- Review whether community satisfaction measurement is aligned with the objectives of the communications function.
- Establish who is informed, consulted and accountable in community satisfaction measurement.
- Sequence internal notification about community satisfaction measurement ahead of external release.
- Prepare the response for the most likely failure in community satisfaction measurement.
Community satisfaction measurement: message architecture and discipline
2 sessions · 8 pointsSession 1Coordinating community satisfaction measurement across markets and languages
- Build the competence framework that supports community satisfaction measurement.
- Decide in advance when to correct misinformation about community satisfaction measurement and when not to.
- Confirm that reporting on community satisfaction measurement reaches the people who can act.
- Draft materials on community satisfaction measurement that need no rewriting to be published.
Session 2Answering the hostile question about community satisfaction measurement
- Name the crisis roles for community satisfaction measurement and confirm authority to speak.
- Set out how exceptions to community satisfaction measurement are requested and approved.
- Write down the assumptions underpinning the approach to community satisfaction measurement.
- Archive every statement issued on community satisfaction measurement with date and approver.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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