Design the digital and social response protocol for executive reputation management.
Building Strategies to Manage the Leadership Reputation of Executives
A working programme in executive reputation management for managers who have to deliver with existing resources.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering executive reputation management are working to a deadline you do not control. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. They gain the ability to sequence improvements to this area of communications and media practice in an order their organisation can absorb. The version of executive reputation management described in the manual and the version practised on the floor tend to diverge over time. The programme takes participants through the practice within communications and media practice end to end, from framing the problem to closing it out. Exercises escalate in difficulty, ending with the ambiguous situations that make the communications and media practice discipline hard in practice. Organisations that document executive reputation management properly resolve disputes about it far more quickly. The programme suits teams tackling this part of communications and media practice together as readily as individuals attending alone. Participants leave with a first-ninety-days plan for this strand of communications and media practice rather than a set of notes.
Expected Learning Outcomes
Build relationships with media covering executive reputation management before you need them.
Design the crisis response plan for executive reputation management with named roles and pre-agreed authority.
Align communication on executive reputation management with legal and regulatory constraints.
Sequence improvements to executive reputation management so that each step makes the next one easier.
Integrate executive reputation management into existing management routines rather than running it separately.
Design a practical operating method for executive reputation management that fits the organisation's size and maturity.
Who Should Attend
Community relations staff engaging stakeholders about executive reputation management.
Risk managers assessing the exposure created by executive reputation management.
Internal communications staff explaining executive reputation management to employees.
Procurement and contracting staff whose agreements set obligations around executive reputation management.
Investor relations officers communicating executive reputation management to markets.
Content producers creating material about executive reputation management.
Course Modules
Executive reputation management: media relations and the working journalist
2 sessions · 8 pointsSession 1Building media relationships on executive reputation management before you need them
- Reduce the variation in how executive reputation management is carried out between teams.
- Decide what will be stopped to create capacity for executive reputation management.
- Define what success in communicating executive reputation management looks like, numerically.
- Check communication on executive reputation management against legal and regulatory constraint.
Session 2Who decides what during a crisis involving executive reputation management
- Set out how exceptions to executive reputation management are requested and approved.
- Agree who signs off statements on executive reputation management outside working hours.
- Write the three key messages on executive reputation management and test them against hard questions.
- Name the crisis roles for executive reputation management and confirm authority to speak.
Executive reputation management: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Moving executive reputation management from approval to execution
- Debrief after each significant episode involving executive reputation management.
- Set the response time target for enquiries about executive reputation management.
- Remove steps in executive reputation management that add effort without adding assurance.
- Set the review interval for executive reputation management and who attends.
Session 2Keeping executive reputation management alive after the initial push
- Distinguish symptoms from causes when executive reputation management underperforms.
- Build a stakeholder map for executive reputation management and the message each needs.
- Benchmark the organisation's executive reputation management against comparable operations.
- Agree the indicators that will show whether executive reputation management is improving.
Executive reputation management: message architecture and discipline
2 sessions · 8 pointsSession 1The three messages on executive reputation management you will not move from
- Sequence internal notification about executive reputation management ahead of external release.
- Set escalation thresholds for executive reputation management that work out of hours.
- Collect evidence on the present handling of executive reputation management before proposing changes.
- Prepare the holding statement for executive reputation management in advance.
Session 2What to measure in executive reputation management and what to ignore
- Draft materials on executive reputation management that need no rewriting to be published.
- Localise messaging on executive reputation management without fragmenting it.
- Decide in advance when to correct misinformation about executive reputation management and when not to.
- Rehearse the briefing on executive reputation management that would follow an incident.
Executive reputation management: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Measuring communication on executive reputation management beyond clippings
- Anticipate the objections executive reputation management will raise and prepare the answers.
- Test the procedure for executive reputation management against a realistic scenario.
- Plan the sequence in which improvements to executive reputation management will be introduced.
- Review whether coverage of executive reputation management changed anything that matters.
Session 2Rebuilding trust after executive reputation management
- Prepare the acknowledgement for executive reputation management that does not evade responsibility.
- Configure monitoring that flags coverage of executive reputation management within the hour.
- Rank the weaknesses in executive reputation management by consequence rather than by ease of fixing.
- Verify six months later that changes to executive reputation management have held.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.