Journalists covering executive reputation management are working to a deadline you do not control. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. They gain the ability to sequence improvements to this area of communications and media practice in an order their organisation can absorb. The version of executive reputation management described in the manual and the version practised on the floor tend to diverge over time. The programme takes participants through the practice within communications and media practice end to end, from framing the problem to closing it out. Exercises escalate in difficulty, ending with the ambiguous situations that make the communications and media practice discipline hard in practice. Organisations that document executive reputation management properly resolve disputes about it far more quickly. The programme suits teams tackling this part of communications and media practice together as readily as individuals attending alone. Participants leave with a first-ninety-days plan for this strand of communications and media practice rather than a set of notes.
Expected Learning Outcomes
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Design the digital and social response protocol for executive reputation management.
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Build relationships with media covering executive reputation management before you need them.
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Design the crisis response plan for executive reputation management with named roles and pre-agreed authority.
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Align communication on executive reputation management with legal and regulatory constraints.
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Sequence improvements to executive reputation management so that each step makes the next one easier.
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Integrate executive reputation management into existing management routines rather than running it separately.
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Design a practical operating method for executive reputation management that fits the organisation's size and maturity.
Who Should Attend
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Community relations staff engaging stakeholders about executive reputation management.
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Risk managers assessing the exposure created by executive reputation management.
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Internal communications staff explaining executive reputation management to employees.
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Procurement and contracting staff whose agreements set obligations around executive reputation management.
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Investor relations officers communicating executive reputation management to markets.
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Content producers creating material about executive reputation management.
Course Modules
Open any module to see its sessions and topics.
01
Executive reputation management: media relations and the working journalist
2 sessions · 8 points
Session 1Building media relationships on executive reputation management before you need them
Reduce the variation in how executive reputation management is carried out between teams.
Decide what will be stopped to create capacity for executive reputation management.
Define what success in communicating executive reputation management looks like, numerically.
Check communication on executive reputation management against legal and regulatory constraint.
Session 2Who decides what during a crisis involving executive reputation management
Set out how exceptions to executive reputation management are requested and approved.
Agree who signs off statements on executive reputation management outside working hours.
Write the three key messages on executive reputation management and test them against hard questions.
Name the crisis roles for executive reputation management and confirm authority to speak.
