Assess the current state of global reputation management against a structured set of criteria rather than impressions.
Building Strategies to Manage Corporate Reputation Across Global Markets
A structured, applied course in global reputation management — designed to be used the week you return.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when global reputation management is mishandled. Internal audiences learn about the wider communications and media practice agenda from the news unless you reach them first. The professional literature on this strand of communications and media practice converges on a small set of controls that reliably work. Teams frequently over-invest in documenting global reputation management and under-invest in testing it. Participants test their assumptions about this area of communications and media practice against scenarios designed to break weak ones. It treats the wider communications and media practice agenda as an operating discipline and equips participants to run it as one. The course leaves participants able to diagnose weaknesses in global reputation management before they become incidents. It is appropriate for those preparing to take on wider responsibility for the practice within communications and media practice. Participants finish with a short, specific brief on the wider communications and media practice agenda ready to put in front of a decision maker.
Expected Learning Outcomes
Review contracts and agreements for the obligations they create around global reputation management.
Correct misinformation about global reputation management without amplifying it.
Draw practical lessons from failures in global reputation management without assigning blame that suppresses reporting.
Build relationships with media covering global reputation management before you need them.
Manage communication with regulators and officials about global reputation management.
Build community and stakeholder engagement around global reputation management.
Who Should Attend
Government relations and public affairs officers covering global reputation management.
Agency and consultancy advisers supporting clients on global reputation management.
Technical staff being prepared for supervisory responsibility over global reputation management.
Officers preparing reports on global reputation management for boards or oversight committees.
Content producers creating material about global reputation management.
Internal communications staff explaining global reputation management to employees.
Course Modules
Global reputation management: media relations and the working journalist
2 sessions · 8 pointsSession 1Coordinating global reputation management across markets and languages
- Agree who signs off statements on global reputation management outside working hours.
- Decide what will be stopped to create capacity for global reputation management.
- Draft materials on global reputation management that need no rewriting to be published.
- Review whether coverage of global reputation management changed anything that matters.
Session 2Making global reputation management work when resources are constrained
- Define acceptance criteria for global reputation management in advance.
- Check that records of global reputation management answer the questions likely to be asked.
- Remove steps in global reputation management that add effort without adding assurance.
- Verify six months later that changes to global reputation management have held.
Global reputation management: materials a journalist can actually use
2 sessions · 8 pointsSession 1Moving global reputation management from approval to execution
- Set the review interval for global reputation management and who attends.
- Rehearse the hostile interview on global reputation management with a real challenger.
- Confirm that contractual obligations around global reputation management are understood.
- Prepare the holding statement for global reputation management in advance.
Session 2Correcting a false story about global reputation management without amplifying it
- Write down the assumptions underpinning the approach to global reputation management.
- Plan the sequence in which improvements to global reputation management will be introduced.
- Agree the indicators that will show whether global reputation management is improving.
- Agree what will be standardised in global reputation management and what will not.
Global reputation management: internal audiences and sequencing
2 sessions · 8 pointsSession 1The three messages on global reputation management you will not move from
- Check communication on global reputation management against legal and regulatory constraint.
- Name the crisis roles for global reputation management and confirm authority to speak.
- Close out actions on global reputation management rather than leaving them open indefinitely.
- Archive every statement issued on global reputation management with date and approver.
Session 2Apologising for global reputation management credibly
- Review whether global reputation management is aligned with the objectives of the communications function.
- Debrief after each significant episode involving global reputation management.
- Identify where judgement in global reputation management is legitimate and where it is not.
- Define what success in communicating global reputation management looks like, numerically.
Global reputation management: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Who answers for global reputation management, and to whom
- Set the response time target for enquiries about global reputation management.
- Build a stakeholder map for global reputation management and the message each needs.
- Record the rationale for each significant choice made about global reputation management.
- Prepare the acknowledgement for global reputation management that does not evade responsibility.
Session 2Rebuilding trust after global reputation management
- Sequence internal notification about global reputation management ahead of external release.
- Configure monitoring that flags coverage of global reputation management within the hour.
- Write the three key messages on global reputation management and test them against hard questions.
- Confirm that those complying with global reputation management understand why it exists.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.