Monitor sentiment and coverage relating to social platform reputation management in useful time.
Building Strategies to Manage Brand Reputation on Social Platforms
A senior-level treatment of social platform reputation management, focused on what changes outcomes.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when social platform reputation management is mishandled. Journalists covering reputation management are working to a deadline you do not control. The programme uses small-group work so that each participant's treatment of the communications and media practice discipline is examined, not just described. Participants develop a defensible line of reasoning for the choices they make about social platform reputation management. The most reliable predictor of sound this aspect of communications and media practice is whether anyone reviews it when nothing has gone wrong. The material serves both public bodies and commercial organisations dealing with reputation management. It establishes a shared vocabulary for social platform reputation management so that teams can disagree productively about it. Plans for reputation management often fail at the handover point between functions. It closes by agreeing the smallest change to the practice within communications and media practice that would make a visible difference.
Expected Learning Outcomes
Plan the recovery arc after a reputational event involving reputation management.
Document decisions about social platform reputation management in a form that remains useful after the people change.
Translate policy on reputation management into procedures that hold up under day-to-day pressure.
Structure records of social platform reputation management so that they answer the questions an auditor will actually ask.
Manage communication with regulators and officials about reputation management.
Design the crisis response plan for social platform reputation management with named roles and pre-agreed authority.
Who Should Attend
Community relations staff engaging stakeholders about social platform reputation management.
Internal auditors reviewing how reputation management is designed and operated.
Journalists and editors working on stories involving social platform reputation management.
Content producers creating material about reputation management.
Officers preparing reports on social platform reputation management for boards or oversight committees.
Digital and social media managers handling reputation management online.
Course Modules
Social platform reputation management: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Apologising for social platform reputation management credibly
- Check that social platform reputation management still works when volumes rise unexpectedly.
- Collect evidence on the present handling of reputation management before proposing changes.
- Sequence internal notification about social platform reputation management ahead of external release.
- Define acceptance criteria for reputation management in advance.
Session 2Answering the hostile question about reputation management
- Set out the decisions in social platform reputation management that require sign-off and by whom.
- Set escalation thresholds for reputation management that work out of hours.
- Name the crisis roles for social platform reputation management and confirm authority to speak.
- Archive every statement issued on reputation management with date and approver.
Reputation management: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1The cost of reputation management and how to present it
- Distinguish symptoms from causes when social platform reputation management underperforms.
- Decide in advance when to correct misinformation about reputation management and when not to.
- Set the review interval for social platform reputation management and who attends.
- Prepare the acknowledgement for reputation management that does not evade responsibility.
Session 2Escalation and decision rights in reputation management
- Define what success in communicating social platform reputation management looks like, numerically.
- Build the competence framework that supports reputation management.
- Prepare the summary of social platform reputation management that senior management will read.
- Compare the cost of reputation management with the cost of its absence.
Reputation management: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Rebuilding trust after reputation management
- Plan the recovery sequence after a reputational event involving social platform reputation management.
- Agree what will be standardised in reputation management and what will not.
- Configure monitoring that flags coverage of social platform reputation management within the hour.
- Establish the boundary of reputation management and record what sits outside it.
Session 2The three messages on social platform reputation management you will not move from
- Prepare the holding statement for social platform reputation management in advance.
- Identify the journalists who actually cover reputation management and what they need.
- Localise messaging on social platform reputation management without fragmenting it.
- Identify the data already collected that bears on reputation management.
Reputation management: message architecture and discipline
2 sessions · 8 pointsSession 1Keeping reputation management alive after the initial push
- Set the response time target for enquiries about social platform reputation management.
- Review whether coverage of reputation management changed anything that matters.
- Write the three key messages on social platform reputation management and test them against hard questions.
- Check communication on reputation management against legal and regulatory constraint.
Session 2Coordinating reputation management across markets and languages
- Build a stakeholder map for social platform reputation management and the message each needs.
- Establish who is informed, consulted and accountable in reputation management.
- Remove steps in social platform reputation management that add effort without adding assurance.
- Reduce the variation in how reputation management is carried out between teams.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.