Build relationships with media covering employee involvement in messaging before you need them.
Building Strategies to Involve Employees in Corporate Messaging
A concise, decision-focused programme covering employee involvement in messaging end to end.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about employee involvement in messaging tends to become the reference version. Internal audiences learn about involvement in messaging from the news unless you reach them first. It is pitched for practitioners with responsibility for this part of communications and media practice, not for observers of it. Post-incident reviews keep identifying weaknesses in employee involvement in messaging that were visible long before the incident. Most organisations already have a policy on the practice within communications and media practice; far fewer can show it working. Participants test their assumptions about involvement in messaging against scenarios designed to break weak ones. It treats employee involvement in messaging as an operating discipline and equips participants to run it as one. They acquire practical criteria for judging when involvement in messaging is working and when it is only appearing to. Work concludes with a self-assessment of this strand of communications and media practice that participants can repeat annually.
Expected Learning Outcomes
Distinguish the parts of involvement in messaging that must be standardised from those that require judgement.
Design the digital and social response protocol for employee involvement in messaging.
Structure records of involvement in messaging so that they answer the questions an auditor will actually ask.
Prepare a short, evidence-based briefing on employee involvement in messaging for senior management.
Monitor sentiment and coverage relating to involvement in messaging in useful time.
Design the crisis response plan for employee involvement in messaging with named roles and pre-agreed authority.
Who Should Attend
Public sector officials applying employee involvement in messaging within a regulated framework.
Community relations staff engaging stakeholders about involvement in messaging.
Government relations and public affairs officers covering employee involvement in messaging.
Spokespeople and executives who speak publicly about involvement in messaging.
Marketing staff coordinating with communications on employee involvement in messaging.
Planning staff whose forecasts and budgets are affected by involvement in messaging.
Course Modules
Employee involvement in messaging: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Rebuilding trust after employee involvement in messaging
- Agree what will be standardised in employee involvement in messaging and what will not.
- Plan the recovery sequence after a reputational event involving involvement in messaging.
- Set the review interval for employee involvement in messaging and who attends.
- Rehearse the hostile interview on involvement in messaging with a real challenger.
Session 2The cost of involvement in messaging and how to present it
- Benchmark the organisation's employee involvement in messaging against comparable operations.
- Agree the smallest change to involvement in messaging that would be visibly useful.
- Set out the decisions in employee involvement in messaging that require sign-off and by whom.
- Prepare the acknowledgement for involvement in messaging that does not evade responsibility.
Involvement in messaging: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Comparing involvement in messaging with recognised practice
- Set escalation thresholds for employee involvement in messaging that work out of hours.
- Name a single owner for each element of involvement in messaging.
- Build the competence framework that supports employee involvement in messaging.
- Debrief after each significant episode involving involvement in messaging.
Session 2The three messages on involvement in messaging you will not move from
- Build a stakeholder map for employee involvement in messaging and the message each needs.
- Prepare the holding statement for involvement in messaging in advance.
- Write the three key messages on employee involvement in messaging and test them against hard questions.
- Agree who signs off statements on involvement in messaging outside working hours.
Involvement in messaging: internal audiences and sequencing
2 sessions · 8 pointsSession 1Measuring communication on involvement in messaging beyond clippings
- Review whether coverage of employee involvement in messaging changed anything that matters.
- Archive every statement issued on involvement in messaging with date and approver.
- Sequence internal notification about employee involvement in messaging ahead of external release.
- Configure monitoring that flags coverage of involvement in messaging within the hour.
Session 2Making employee involvement in messaging work when resources are constrained
- Estimate the resource employee involvement in messaging requires to run as designed.
- Name the crisis roles for involvement in messaging and confirm authority to speak.
- Set the response time target for enquiries about employee involvement in messaging.
- Verify six months later that changes to involvement in messaging have held.
Involvement in messaging: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Who decides what during a crisis involving involvement in messaging
- Draft materials on employee involvement in messaging that need no rewriting to be published.
- Define the trigger that would require involvement in messaging to be redesigned.
- Assign responsibility for keeping documentation of employee involvement in messaging current.
- Plan the sequence in which improvements to involvement in messaging will be introduced.
Session 2Answering the hostile question about involvement in messaging
- Close out actions on employee involvement in messaging rather than leaving them open indefinitely.
- Map the handovers in involvement in messaging between functions and secure them.
- Decide what will be stopped to create capacity for employee involvement in messaging.
- Define what success in communicating involvement in messaging looks like, numerically.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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