Design the crisis response plan for countering health misinformation with named roles and pre-agreed authority.
Building Strategies to Counter Misleading Health Information
Move countering health misinformation from general awareness to a repeatable, reviewable practice.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about countering health misinformation tends to become the reference version. Journalists covering the wider communications and media practice agenda are working to a deadline you do not control. A common pattern is strong design of the communications and media practice discipline paired with weak follow-through. The course leaves participants able to diagnose weaknesses in countering health misinformation before they become incidents. The programme converts the practice within communications and media practice from an area of general awareness into a set of repeatable practices. Comparative studies of this part of communications and media practice across sectors find the same handful of failure points recurring. Cases are chosen to expose the trade-offs in countering health misinformation rather than to illustrate ideal conditions. The content is relevant to those who own the communications and media practice capability and to those who are held accountable for its results. The final session converts the week's work on this aspect of communications and media practice into commitments with owners and dates.
Expected Learning Outcomes
Manage communication with regulators and officials about countering health misinformation.
Reduce avoidable variation in how countering health misinformation is carried out across teams.
Draw practical lessons from failures in countering health misinformation without assigning blame that suppresses reporting.
Build relationships with media covering countering health misinformation before you need them.
Establish escalation routes for countering health misinformation that work outside normal hours.
Protect the personal reputation of leaders associated with countering health misinformation.
Who Should Attend
Public relations and communications managers responsible for countering health misinformation.
Investor relations officers communicating countering health misinformation to markets.
Agency and consultancy advisers supporting clients on countering health misinformation.
Anyone whose accountability for countering health misinformation exceeds their current formal training in it.
Content producers creating material about countering health misinformation.
Risk managers assessing the exposure created by countering health misinformation.
Course Modules
Countering health misinformation: measurement beyond coverage volume
2 sessions · 8 pointsSession 1What to measure in countering health misinformation and what to ignore
- Assign responsibility for keeping documentation of countering health misinformation current.
- Remove steps in countering health misinformation that add effort without adding assurance.
- Arrange the handover of countering health misinformation so capability survives staff changes.
- Identify single points of dependency in countering health misinformation and reduce them.
Session 2Telling staff about countering health misinformation before the press does
- Plan the recovery sequence after a reputational event involving countering health misinformation.
- Benchmark the organisation's countering health misinformation against comparable operations.
- Verify six months later that changes to countering health misinformation have held.
- Localise messaging on countering health misinformation without fragmenting it.
Countering health misinformation: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Who decides what during a crisis involving countering health misinformation
- Archive every statement issued on countering health misinformation with date and approver.
- Decide what will be stopped to create capacity for countering health misinformation.
- Rehearse the hostile interview on countering health misinformation with a real challenger.
- Check communication on countering health misinformation against legal and regulatory constraint.
Session 2Testing countering health misinformation before relying on it
- Prepare the holding statement for countering health misinformation in advance.
- Sequence internal notification about countering health misinformation ahead of external release.
- Name the crisis roles for countering health misinformation and confirm authority to speak.
- Map the handovers in countering health misinformation between functions and secure them.
Countering health misinformation: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Rebuilding trust after countering health misinformation
- Write the three key messages on countering health misinformation and test them against hard questions.
- Confirm that those complying with countering health misinformation understand why it exists.
- Set out how exceptions to countering health misinformation are requested and approved.
- Set out the decisions in countering health misinformation that require sign-off and by whom.
Session 2Answering the hostile question about countering health misinformation
- Confirm that contractual obligations around countering health misinformation are understood.
- Prepare the acknowledgement for countering health misinformation that does not evade responsibility.
- Identify where judgement in countering health misinformation is legitimate and where it is not.
- Check that countering health misinformation still works when volumes rise unexpectedly.
Countering health misinformation: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Keeping countering health misinformation alive after the initial push
- Draft materials on countering health misinformation that need no rewriting to be published.
- Configure monitoring that flags coverage of countering health misinformation within the hour.
- Set the response time target for enquiries about countering health misinformation.
- Define what success in communicating countering health misinformation looks like, numerically.
Session 2Coordinating countering health misinformation across markets and languages
- Decide in advance when to correct misinformation about countering health misinformation and when not to.
- Agree what will be standardised in countering health misinformation and what will not.
- Prepare the summary of countering health misinformation that senior management will read.
- Debrief after each significant episode involving countering health misinformation.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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