Handle the trade-offs in social media crisis containment between speed, cost and assurance explicitly rather than implicitly.
Building Strategies to Contain Crises on Social Media
A working programme in social media crisis containment for managers who have to deliver with existing resources.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when social media crisis containment is mishandled. The first version of a story about crisis containment tends to become the reference version. Most organisations already have a policy on the wider communications and media practice agenda; far fewer can show it working. Participants apply social media crisis containment to their own communications function throughout, so the output is directly usable. The programme is built to be used, and every section of this area of communications and media practice it covers ends in something applicable. They gain the ability to sequence improvements to crisis containment in an order their organisation can absorb. Participants come from operational and oversight roles, and both perspectives on social media crisis containment are used deliberately. Across sectors, teams that rehearse crisis containment outperform teams that only plan it. The programme closes with an action plan for this aspect of communications and media practice that each participant writes for their own organisation.
Expected Learning Outcomes
Document decisions about crisis containment in a form that remains useful after the people change.
Build relationships with media covering social media crisis containment before you need them.
Measure the effect of communication on crisis containment beyond volume of coverage.
Draw practical lessons from failures in social media crisis containment without assigning blame that suppresses reporting.
Design the crisis response plan for crisis containment with named roles and pre-agreed authority.
Plan the recovery arc after a reputational event involving social media crisis containment.
Who Should Attend
Staff seconded into improvement work on social media crisis containment.
Crisis management team members with a role in crisis containment.
Government relations and public affairs officers covering social media crisis containment.
Internal communications staff explaining crisis containment to employees.
Project and programme managers whose delivery depends on social media crisis containment.
Investor relations officers communicating crisis containment to markets.
Course Modules
Social media crisis containment: internal audiences and sequencing
2 sessions · 8 pointsSession 1Monitoring social media crisis containment in time to act
- Check that social media crisis containment still works when volumes rise unexpectedly.
- Prepare the acknowledgement for crisis containment that does not evade responsibility.
- Check that records of social media crisis containment answer the questions likely to be asked.
- Decide in advance when to correct misinformation about crisis containment and when not to.
Session 2Correcting a false story about crisis containment without amplifying it
- Prepare the summary of social media crisis containment that senior management will read.
- Build the internal briefing that explains crisis containment to those affected.
- Agree who signs off statements on social media crisis containment outside working hours.
- Test the procedure for crisis containment against a realistic scenario.
Crisis containment: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Moving crisis containment from approval to execution
- Set out how exceptions to social media crisis containment are requested and approved.
- Plan the recovery sequence after a reputational event involving crisis containment.
- Identify where judgement in social media crisis containment is legitimate and where it is not.
- Check communication on crisis containment against legal and regulatory constraint.
Session 2The three messages on crisis containment you will not move from
- Agree what will be standardised in social media crisis containment and what will not.
- Map the handovers in crisis containment between functions and secure them.
- Localise messaging on social media crisis containment without fragmenting it.
- Identify single points of dependency in crisis containment and reduce them.
Crisis containment: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Measuring communication on crisis containment beyond clippings
- Define what success in communicating social media crisis containment looks like, numerically.
- Prepare the response for the most likely failure in crisis containment.
- Identify the journalists who actually cover social media crisis containment and what they need.
- Set the response time target for enquiries about crisis containment.
Session 2Keeping social media crisis containment alive after the initial push
- Confirm that reporting on social media crisis containment reaches the people who can act.
- Distinguish symptoms from causes when crisis containment underperforms.
- Configure monitoring that flags coverage of social media crisis containment within the hour.
- Name the crisis roles for crisis containment and confirm authority to speak.
Crisis containment: materials a journalist can actually use
2 sessions · 8 pointsSession 1Comparing crisis containment with recognised practice
- Name a single owner for each element of social media crisis containment.
- Sequence internal notification about crisis containment ahead of external release.
- Rehearse the hostile interview on social media crisis containment with a real challenger.
- Archive every statement issued on crisis containment with date and approver.
Session 2Who decides what during a crisis involving crisis containment
- Prepare the holding statement for social media crisis containment in advance.
- Write the three key messages on crisis containment and test them against hard questions.
- Arrange the handover of social media crisis containment so capability survives staff changes.
- Confirm that contractual obligations around crisis containment are understood.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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