Write materials on digital newsrooms that a journalist can use without rewriting.
Building Strategies to Communicate with the Public Through Digital Newsrooms
A concise, decision-focused programme covering digital newsrooms end to end.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about digital newsrooms tends to become the reference version. Internal audiences learn about the wider communications and media practice agenda from the news unless you reach them first. The programme converts the communications and media practice capability from an area of general awareness into a set of repeatable practices. The programme builds the judgement to know which parts of digital newsrooms to standardise and which to leave flexible. Buying a tool rarely fixes the communications and media practice discipline; the underlying capability has to be built internally first. The programme works equally well for those formalising the practice within communications and media practice for the first time and those improving an existing approach. The professional literature on digital newsrooms converges on a small set of controls that reliably work. The programme uses small-group work so that each participant's treatment of this area of communications and media practice is examined, not just described. It closes by agreeing the smallest change to the wider communications and media practice agenda that would make a visible difference.
Expected Learning Outcomes
Plan the handover of digital newsrooms so that capability is not lost when key staff move on.
Define the key messages for digital newsrooms and hold to them under pressure.
Sequence improvements to digital newsrooms so that each step makes the next one easier.
Sequence internal and external communication about digital newsrooms correctly.
Build the internal capability for digital newsrooms rather than depending on external support indefinitely.
Prepare spokespeople to handle hostile questioning on digital newsrooms.
Who Should Attend
Journalists and editors working on stories involving digital newsrooms.
Digital and social media managers handling digital newsrooms online.
Marketing staff coordinating with communications on digital newsrooms.
Community relations staff engaging stakeholders about digital newsrooms.
Officers preparing reports on digital newsrooms for boards or oversight committees.
Planning staff whose forecasts and budgets are affected by digital newsrooms.
Course Modules
Digital newsrooms: message architecture and discipline
2 sessions · 8 pointsSession 1Coordinating digital newsrooms across markets and languages
- Remove steps in digital newsrooms that add effort without adding assurance.
- Rehearse the hostile interview on digital newsrooms with a real challenger.
- Write the three key messages on digital newsrooms and test them against hard questions.
- Sequence internal notification about digital newsrooms ahead of external release.
Session 2Who decides what during a crisis involving digital newsrooms
- Build a stakeholder map for digital newsrooms and the message each needs.
- Identify the journalists who actually cover digital newsrooms and what they need.
- Debrief after each significant episode involving digital newsrooms.
- Prepare the holding statement for digital newsrooms in advance.
Digital newsrooms: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1The hard cases in digital newsrooms and how to reason about them
- Identify single points of dependency in digital newsrooms and reduce them.
- Plan the recovery sequence after a reputational event involving digital newsrooms.
- Archive every statement issued on digital newsrooms with date and approver.
- Record what was learned when digital newsrooms did not go as planned.
Session 2The cost of digital newsrooms and how to present it
- Define what success in communicating digital newsrooms looks like, numerically.
- Define acceptance criteria for digital newsrooms in advance.
- Confirm that reporting on digital newsrooms reaches the people who can act.
- Identify where judgement in digital newsrooms is legitimate and where it is not.
Digital newsrooms: materials a journalist can actually use
2 sessions · 8 pointsSession 1Building media relationships on digital newsrooms before you need them
- Draft materials on digital newsrooms that need no rewriting to be published.
- Close out actions on digital newsrooms rather than leaving them open indefinitely.
- Establish who is informed, consulted and accountable in digital newsrooms.
- Review whether coverage of digital newsrooms changed anything that matters.
Session 2Building the method for digital newsrooms step by step
- Agree the smallest change to digital newsrooms that would be visibly useful.
- Map the handovers in digital newsrooms between functions and secure them.
- Configure monitoring that flags coverage of digital newsrooms within the hour.
- Assign responsibility for keeping documentation of digital newsrooms current.
Digital newsrooms: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Rebuilding trust after digital newsrooms
- Check communication on digital newsrooms against legal and regulatory constraint.
- Test the procedure for digital newsrooms against a realistic scenario.
- Agree what will be standardised in digital newsrooms and what will not.
- Localise messaging on digital newsrooms without fragmenting it.
Session 2Telling staff about digital newsrooms before the press does
- Distinguish symptoms from causes when digital newsrooms underperforms.
- Agree the indicators that will show whether digital newsrooms is improving.
- Confirm that contractual obligations around digital newsrooms are understood.
- Agree who signs off statements on digital newsrooms outside working hours.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.