Align communication on press freedom and privacy with legal and regulatory constraints.
Building Strategies to Balance Press Freedom and Privacy
Practical training in press freedom and privacy, grounded in real cases and applied to your own operation.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering press freedom and privacy are working to a deadline you do not control. Credibility in freedom and privacy is spent quickly and rebuilt slowly. The version of this strand of communications and media practice described in the manual and the version practised on the floor tend to diverge over time. This programme builds press freedom and privacy from first principles, without padding and without omitting what matters. Comparative studies of the communications and media practice capability across sectors find the same handful of failure points recurring. It suits anyone whose decisions touch freedom and privacy, in large organisations and small ones alike. They acquire practical criteria for judging when press freedom and privacy is working and when it is only appearing to. The programme uses small-group work so that each participant's treatment of freedom and privacy is examined, not just described. Participants leave with a plan for this area of communications and media practice sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Plan the handover of freedom and privacy so that capability is not lost when key staff move on.
Write materials on press freedom and privacy that a journalist can use without rewriting.
Monitor sentiment and coverage relating to freedom and privacy in useful time.
Measure the effect of communication on press freedom and privacy beyond volume of coverage.
Communicate the purpose of freedom and privacy to those who have to comply with it.
Assign clear ownership for each element of press freedom and privacy across the functions involved.
Who Should Attend
Content producers creating material about press freedom and privacy.
Digital and social media managers handling freedom and privacy online.
Technical staff being prepared for supervisory responsibility over press freedom and privacy.
Investor relations officers communicating freedom and privacy to markets.
Coordinators responsible for keeping records and documentation of press freedom and privacy current.
Government relations and public affairs officers covering freedom and privacy.
Course Modules
Press freedom and privacy: materials a journalist can actually use
2 sessions · 8 pointsSession 1What to measure in press freedom and privacy and what to ignore
- Draft the minimum viable communications plan for press freedom and privacy.
- Review whether coverage of freedom and privacy changed anything that matters.
- Set out the decisions in press freedom and privacy that require sign-off and by whom.
- Identify the data already collected that bears on freedom and privacy.
Session 2The three messages on freedom and privacy you will not move from
- Establish what evidence demonstrates press freedom and privacy is under control.
- Distinguish symptoms from causes when freedom and privacy underperforms.
- Localise messaging on press freedom and privacy without fragmenting it.
- Reduce the variation in how freedom and privacy is carried out between teams.
Freedom and privacy: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Closing out freedom and privacy and capturing what was learned
- Sequence internal notification about press freedom and privacy ahead of external release.
- Prepare the summary of freedom and privacy that senior management will read.
- Rehearse the hostile interview on press freedom and privacy with a real challenger.
- Establish who is informed, consulted and accountable in freedom and privacy.
Session 2Telling staff about freedom and privacy before the press does
- Decide in advance when to correct misinformation about press freedom and privacy and when not to.
- Remove steps in freedom and privacy that add effort without adding assurance.
- Define what success in communicating press freedom and privacy looks like, numerically.
- Draft materials on freedom and privacy that need no rewriting to be published.
Freedom and privacy: media relations and the working journalist
2 sessions · 8 pointsSession 1Who decides what during a crisis involving freedom and privacy
- Set the review interval for press freedom and privacy and who attends.
- Configure monitoring that flags coverage of freedom and privacy within the hour.
- Compare the cost of press freedom and privacy with the cost of its absence.
- Define acceptance criteria for freedom and privacy in advance.
Session 2Answering the hostile question about press freedom and privacy
- Identify the journalists who actually cover press freedom and privacy and what they need.
- Map the handovers in freedom and privacy between functions and secure them.
- Prepare the holding statement for press freedom and privacy in advance.
- Rehearse the briefing on freedom and privacy that would follow an incident.
Freedom and privacy: misinformation, correction and restraint
2 sessions · 8 pointsSession 1The paperwork for freedom and privacy that is actually needed
- Name the crisis roles for press freedom and privacy and confirm authority to speak.
- Record the rationale for each significant choice made about freedom and privacy.
- Set the response time target for enquiries about press freedom and privacy.
- Check communication on freedom and privacy against legal and regulatory constraint.
Session 2Coordinating freedom and privacy across markets and languages
- Agree who signs off statements on press freedom and privacy outside working hours.
- Write the three key messages on freedom and privacy and test them against hard questions.
- Debrief after each significant episode involving press freedom and privacy.
- Agree the smallest change to freedom and privacy that would be visibly useful.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.