Design the crisis response plan for emerging media trend forecasting with named roles and pre-agreed authority.
Building Strategies to Anticipate Emerging Media Trends
Turn emerging media trend forecasting from a stated policy into a practice your organisation can evidence.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about emerging media trend forecasting from the news unless you reach them first. Reputation built over years is re-assessed publicly within hours when trend forecasting is mishandled. What blocks progress on this aspect of communications and media practice is usually unclear ownership rather than unclear intent. Every module pairs a short input on emerging media trend forecasting with structured practice on the participant's own material. The level assumes working familiarity with the communications function but no prior formal training in the practice within communications and media practice. It establishes a shared vocabulary for trend forecasting so that teams can disagree productively about it. The most reliable predictor of sound emerging media trend forecasting is whether anyone reviews it when nothing has gone wrong. The result is the confidence to make and defend decisions about trend forecasting under scrutiny. The programme closes with an action plan for this area of communications and media practice that each participant writes for their own organisation.
Expected Learning Outcomes
Build the internal capability for trend forecasting rather than depending on external support indefinitely.
Protect the personal reputation of leaders associated with emerging media trend forecasting.
Estimate what trend forecasting costs to run properly, and what is lost when it is not.
Align emerging media trend forecasting with the wider objectives of the communications function rather than optimising it in isolation.
Design the digital and social response protocol for trend forecasting.
Build the archive and record of communication on emerging media trend forecasting.
Who Should Attend
Specialists advising senior management on emerging media trend forecasting.
Agency and consultancy advisers supporting clients on trend forecasting.
Community relations staff engaging stakeholders about emerging media trend forecasting.
Crisis management team members with a role in trend forecasting.
Experienced practitioners formalising an approach to emerging media trend forecasting that has grown up informally.
Journalists and editors working on stories involving trend forecasting.
Course Modules
Emerging media trend forecasting: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1The three messages on emerging media trend forecasting you will not move from
- Rank the weaknesses in emerging media trend forecasting by consequence rather than by ease of fixing.
- Name the crisis roles for trend forecasting and confirm authority to speak.
- Review whether emerging media trend forecasting is aligned with the objectives of the communications function.
- Identify single points of dependency in trend forecasting and reduce them.
Session 2Reviewing trend forecasting when nothing has gone wrong
- Identify the journalists who actually cover emerging media trend forecasting and what they need.
- Set the response time target for enquiries about trend forecasting.
- Set out the decisions in emerging media trend forecasting that require sign-off and by whom.
- Prepare the summary of trend forecasting that senior management will read.
Trend forecasting: internal audiences and sequencing
2 sessions · 8 pointsSession 1Who decides what during a crisis involving trend forecasting
- Assign responsibility for keeping documentation of emerging media trend forecasting current.
- Build a stakeholder map for trend forecasting and the message each needs.
- Arrange the handover of emerging media trend forecasting so capability survives staff changes.
- Draft materials on trend forecasting that need no rewriting to be published.
Session 2Measuring communication on trend forecasting beyond clippings
- Decide in advance when to correct misinformation about emerging media trend forecasting and when not to.
- Localise messaging on trend forecasting without fragmenting it.
- Confirm that reporting on emerging media trend forecasting reaches the people who can act.
- Set the review interval for trend forecasting and who attends.
Trend forecasting: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Correcting a false story about trend forecasting without amplifying it
- Establish the boundary of emerging media trend forecasting and record what sits outside it.
- Write the three key messages on trend forecasting and test them against hard questions.
- Establish what evidence demonstrates emerging media trend forecasting is under control.
- Prepare the acknowledgement for trend forecasting that does not evade responsibility.
Session 2Coordinating emerging media trend forecasting across markets and languages
- Plan the recovery sequence after a reputational event involving emerging media trend forecasting.
- Agree who signs off statements on trend forecasting outside working hours.
- Check communication on emerging media trend forecasting against legal and regulatory constraint.
- Archive every statement issued on trend forecasting with date and approver.
Trend forecasting: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Making trend forecasting work when resources are constrained
- Estimate the resource emerging media trend forecasting requires to run as designed.
- Configure monitoring that flags coverage of trend forecasting within the hour.
- Confirm that those complying with emerging media trend forecasting understand why it exists.
- Build the competence framework that supports trend forecasting.
Session 2Getting other functions to support trend forecasting
- Map the handovers in emerging media trend forecasting between functions and secure them.
- Record the rationale for each significant choice made about trend forecasting.
- Prepare the holding statement for emerging media trend forecasting in advance.
- Review whether coverage of trend forecasting changed anything that matters.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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