Manage communication with regulators and officials about addressing misinformation.
Building Strategies to Address Misinformation About the Organisation
Develop the judgement and the documentation needed to run addressing misinformation properly.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when addressing misinformation is mishandled. Silence during a crisis involving the practice within communications and media practice is itself a statement. They gain the ability to sequence improvements to the communications and media practice discipline in an order their organisation can absorb. Applied research in communications and media practice consistently shows that early structure around addressing misinformation reduces downstream rework. The programme converts this aspect of communications and media practice from an area of general awareness into a set of repeatable practices. Most organisations already have a policy on this strand of communications and media practice; far fewer can show it working. It suits anyone whose decisions touch addressing misinformation, in large organisations and small ones alike. Exercises escalate in difficulty, ending with the ambiguous situations that make this part of communications and media practice hard in practice. Participants finish with a short, specific brief on the practice within communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
Build relationships with media covering addressing misinformation before you need them.
Measure the effect of communication on addressing misinformation beyond volume of coverage.
Document decisions about addressing misinformation in a form that remains useful after the people change.
Sequence internal and external communication about addressing misinformation correctly.
Define the scope and boundaries of addressing misinformation so that responsibility for it is unambiguous.
Establish what evidence would demonstrate that addressing misinformation is under control.
Who Should Attend
Specialists advising senior management on addressing misinformation.
Digital and social media managers handling addressing misinformation online.
Crisis management team members with a role in addressing misinformation.
Content producers creating material about addressing misinformation.
Managers with direct responsibility for addressing misinformation within the communications function.
Internal communications staff explaining addressing misinformation to employees.
Course Modules
Addressing misinformation: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Testing addressing misinformation before relying on it
- Configure monitoring that flags coverage of addressing misinformation within the hour.
- Set escalation thresholds for addressing misinformation that work out of hours.
- Set the response time target for enquiries about addressing misinformation.
- Write the three key messages on addressing misinformation and test them against hard questions.
Session 2Measuring communication on addressing misinformation beyond clippings
- Build a stakeholder map for addressing misinformation and the message each needs.
- Rehearse the briefing on addressing misinformation that would follow an incident.
- Review whether coverage of addressing misinformation changed anything that matters.
- Debrief after each significant episode involving addressing misinformation.
Addressing misinformation: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Answering the hostile question about addressing misinformation
- Agree the smallest change to addressing misinformation that would be visibly useful.
- Prepare the holding statement for addressing misinformation in advance.
- Define what success in communicating addressing misinformation looks like, numerically.
- Rehearse the hostile interview on addressing misinformation with a real challenger.
Session 2Building media relationships on addressing misinformation before you need them
- Prepare the acknowledgement for addressing misinformation that does not evade responsibility.
- Establish the boundary of addressing misinformation and record what sits outside it.
- Check communication on addressing misinformation against legal and regulatory constraint.
- Check that records of addressing misinformation answer the questions likely to be asked.
Addressing misinformation: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Writing on addressing misinformation so a journalist can publish it
- Plan the recovery sequence after a reputational event involving addressing misinformation.
- Prepare the summary of addressing misinformation that senior management will read.
- Sequence internal notification about addressing misinformation ahead of external release.
- Write down the assumptions underpinning the approach to addressing misinformation.
Session 2The three messages on addressing misinformation you will not move from
- Draft materials on addressing misinformation that need no rewriting to be published.
- Identify single points of dependency in addressing misinformation and reduce them.
- Define the trigger that would require addressing misinformation to be redesigned.
- Record the rationale for each significant choice made about addressing misinformation.
Addressing misinformation: media relations and the working journalist
2 sessions · 8 pointsSession 1Getting other functions to support addressing misinformation
- Archive every statement issued on addressing misinformation with date and approver.
- Map the handovers in addressing misinformation between functions and secure them.
- Confirm that reporting on addressing misinformation reaches the people who can act.
- Rank the weaknesses in addressing misinformation by consequence rather than by ease of fixing.
Session 2Comparing addressing misinformation with recognised practice
- Assign responsibility for keeping documentation of addressing misinformation current.
- Name a single owner for each element of addressing misinformation.
- Localise messaging on addressing misinformation without fragmenting it.
- Check that addressing misinformation still works when volumes rise unexpectedly.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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