Protect the personal reputation of leaders associated with live event media coverage.
Building Strategies for Live Media Coverage of Events
A working programme in live event media coverage for managers who have to deliver with existing resources.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering live event media coverage are working to a deadline you do not control. Internal audiences learn about media coverage from the news unless you reach them first. They gain the ability to sequence improvements to this strand of communications and media practice in an order their organisation can absorb. The programme is built to be used, and every section of live event media coverage it covers ends in something applicable. Participants come from operational and oversight roles, and both perspectives on this part of communications and media practice are used deliberately. Teams frequently over-invest in documenting media coverage and under-invest in testing it. Cases are chosen to expose the trade-offs in live event media coverage rather than to illustrate ideal conditions. Practitioner evidence points the same way: media coverage improves fastest where responsibility for it is named and owned. The programme closes with an action plan for the wider communications and media practice agenda that each participant writes for their own organisation.
Expected Learning Outcomes
Coordinate messaging on media coverage across markets and languages.
Plan the recovery arc after a reputational event involving live event media coverage.
Anticipate the objections that media coverage will attract internally and answer them in advance.
Sequence internal and external communication about live event media coverage correctly.
Translate policy on media coverage into procedures that hold up under day-to-day pressure.
Identify the failure points in live event media coverage most likely to cause loss, and control them first.
Who Should Attend
Public relations and communications managers responsible for live event media coverage.
Internal communications staff explaining media coverage to employees.
Government relations and public affairs officers covering live event media coverage.
Investor relations officers communicating media coverage to markets.
Planning staff whose forecasts and budgets are affected by live event media coverage.
Technical staff being prepared for supervisory responsibility over media coverage.
Course Modules
Live event media coverage: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Correcting a false story about live event media coverage without amplifying it
- Prepare the acknowledgement for live event media coverage that does not evade responsibility.
- Write down the assumptions underpinning the approach to media coverage.
- Confirm that reporting on live event media coverage reaches the people who can act.
- Agree who signs off statements on media coverage outside working hours.
Session 2Building the method for media coverage step by step
- Establish what evidence demonstrates live event media coverage is under control.
- Build the competence framework that supports media coverage.
- Estimate the resource live event media coverage requires to run as designed.
- Decide in advance when to correct misinformation about media coverage and when not to.
Media coverage: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Reading the current state of media coverage honestly
- Check communication on live event media coverage against legal and regulatory constraint.
- Record the rationale for each significant choice made about media coverage.
- Define acceptance criteria for live event media coverage in advance.
- Verify six months later that changes to media coverage have held.
Session 2Monitoring media coverage in time to act
- Identify the journalists who actually cover live event media coverage and what they need.
- Localise messaging on media coverage without fragmenting it.
- Rehearse the briefing on live event media coverage that would follow an incident.
- Build a stakeholder map for media coverage and the message each needs.
Media coverage: media relations and the working journalist
2 sessions · 8 pointsSession 1Building media relationships on media coverage before you need them
- Agree what will be standardised in live event media coverage and what will not.
- Define the trigger that would require media coverage to be redesigned.
- Prepare the summary of live event media coverage that senior management will read.
- Name the crisis roles for media coverage and confirm authority to speak.
Session 2The three messages on live event media coverage you will not move from
- Set the response time target for enquiries about live event media coverage.
- Prepare the holding statement for media coverage in advance.
- Review whether live event media coverage is aligned with the objectives of the communications function.
- Assign responsibility for keeping documentation of media coverage current.
Media coverage: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Comparing media coverage with recognised practice
- Distinguish symptoms from causes when live event media coverage underperforms.
- Sequence internal notification about media coverage ahead of external release.
- Review whether coverage of live event media coverage changed anything that matters.
- Write the three key messages on media coverage and test them against hard questions.
Session 2Coordinating media coverage across markets and languages
- Archive every statement issued on live event media coverage with date and approver.
- Configure monitoring that flags coverage of media coverage within the hour.
- Rehearse the hostile interview on live event media coverage with a real challenger.
- Draft the minimum viable communications plan for media coverage.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.