Building Strategies for Drafting Compelling and Accurate Press Releases

Course Overview

Reputation built over years is re-assessed publicly within hours when press release drafting is mishandled. The first version of a story about this area of communications and media practice tends to become the reference version. It is written for people who have to make the communications and media practice discipline work with the resources they already have. Practitioner evidence points the same way: press release drafting improves fastest where responsibility for it is named and owned. Participants gain a clear basis for measuring what the communications and media practice capability has actually achieved. Exercises escalate in difficulty, ending with the ambiguous situations that make the wider communications and media practice agenda hard in practice. Most organisations already have a policy on press release drafting; far fewer can show it working. The course gives participants a defensible structure for this strand of communications and media practice and the judgement to adapt it. Participants leave with a first-ninety-days plan for the practice within communications and media practice rather than a set of notes.