Build relationships with media covering formal occasion speeches before you need them.
Building Skills for Writing Opening and Formal Occasion Speeches
Build a working method for formal occasion speeches that stands up to scrutiny and survives daily pressure.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in formal occasion speeches is spent quickly and rebuilt slowly. Internal audiences learn about this part of communications and media practice from the news unless you reach them first. Participants apply the communications and media practice discipline to their own communications function throughout, so the output is directly usable. The programme takes participants through formal occasion speeches end to end, from framing the problem to closing it out. A common pattern is strong design of this aspect of communications and media practice paired with weak follow-through. Participants gain a realistic view of what the practice within communications and media practice costs and what it returns. Organisations that document formal occasion speeches properly resolve disputes about it far more quickly. It is pitched for practitioners with responsibility for this part of communications and media practice, not for observers of it. The course ends by identifying what the participant will stop doing to make this aspect of communications and media practice sustainable.
Expected Learning Outcomes
Present the case for investment in formal occasion speeches in terms that a finance function will accept.
Design the crisis response plan for formal occasion speeches with named roles and pre-agreed authority.
Protect the personal reputation of leaders associated with formal occasion speeches.
Prepare a short, evidence-based briefing on formal occasion speeches for senior management.
Prepare the apology or acknowledgement for formal occasion speeches that is credible.
Translate policy on formal occasion speeches into procedures that hold up under day-to-day pressure.
Who Should Attend
Community relations staff engaging stakeholders about formal occasion speeches.
Department heads accountable for the results of formal occasion speeches.
Government relations and public affairs officers covering formal occasion speeches.
Spokespeople and executives who speak publicly about formal occasion speeches.
Marketing staff coordinating with communications on formal occasion speeches.
Managers in small and medium organisations who own formal occasion speeches alongside other duties.
Course Modules
Formal occasion speeches: media relations and the working journalist
2 sessions · 8 pointsSession 1Who answers for formal occasion speeches, and to whom
- Write down the assumptions underpinning the approach to formal occasion speeches.
- Agree the smallest change to formal occasion speeches that would be visibly useful.
- Plan the recovery sequence after a reputational event involving formal occasion speeches.
- Confirm that contractual obligations around formal occasion speeches are understood.
Session 2Coordinating formal occasion speeches across markets and languages
- Archive every statement issued on formal occasion speeches with date and approver.
- Prepare the response for the most likely failure in formal occasion speeches.
- Prepare the acknowledgement for formal occasion speeches that does not evade responsibility.
- Define what success in communicating formal occasion speeches looks like, numerically.
Formal occasion speeches: internal audiences and sequencing
2 sessions · 8 pointsSession 1Testing formal occasion speeches before relying on it
- Assign responsibility for keeping documentation of formal occasion speeches current.
- Plan the sequence in which improvements to formal occasion speeches will be introduced.
- Debrief after each significant episode involving formal occasion speeches.
- Agree who signs off statements on formal occasion speeches outside working hours.
Session 2Getting other functions to support formal occasion speeches
- Review whether formal occasion speeches is aligned with the objectives of the communications function.
- Build a stakeholder map for formal occasion speeches and the message each needs.
- Identify where judgement in formal occasion speeches is legitimate and where it is not.
- Localise messaging on formal occasion speeches without fragmenting it.
Formal occasion speeches: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Building media relationships on formal occasion speeches before you need them
- Draft materials on formal occasion speeches that need no rewriting to be published.
- Confirm that those complying with formal occasion speeches understand why it exists.
- Agree the indicators that will show whether formal occasion speeches is improving.
- Identify the journalists who actually cover formal occasion speeches and what they need.
Session 2Rebuilding trust after formal occasion speeches
- Review whether coverage of formal occasion speeches changed anything that matters.
- Set the response time target for enquiries about formal occasion speeches.
- Write the three key messages on formal occasion speeches and test them against hard questions.
- Benchmark the organisation's formal occasion speeches against comparable operations.
Formal occasion speeches: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Apologising for formal occasion speeches credibly
- Confirm that reporting on formal occasion speeches reaches the people who can act.
- Define acceptance criteria for formal occasion speeches in advance.
- Record what was learned when formal occasion speeches did not go as planned.
- Rehearse the hostile interview on formal occasion speeches with a real challenger.
Session 2The three messages on formal occasion speeches you will not move from
- Arrange the handover of formal occasion speeches so capability survives staff changes.
- Set out how exceptions to formal occasion speeches are requested and approved.
- Decide in advance when to correct misinformation about formal occasion speeches and when not to.
- Configure monitoring that flags coverage of formal occasion speeches within the hour.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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