Prepare a short, evidence-based briefing on executive speechwriting for senior management.
Building Skills for Writing Compelling Speeches for Executive Leaders
A concise, decision-focused programme covering executive speechwriting end to end.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving executive speechwriting is itself a statement. Reputation built over years is re-assessed publicly within hours when this aspect of communications and media practice is mishandled. Participants take away a working set of documents supporting the communications and media practice discipline, ready to be adapted internally. The material serves both public bodies and commercial organisations dealing with executive speechwriting. What blocks progress on this part of communications and media practice is usually unclear ownership rather than unclear intent. The course gives participants a defensible structure for this aspect of communications and media practice and the judgement to adapt it. The professional literature on executive speechwriting converges on a small set of controls that reliably work. Discussion is anchored to worked examples of the practice within communications and media practice rather than to abstract argument. The course ends by identifying what the participant will stop doing to make this part of communications and media practice sustainable.
Expected Learning Outcomes
Prepare the apology or acknowledgement for executive speechwriting that is credible.
Coordinate messaging on executive speechwriting across markets and languages.
Set a realistic target state for executive speechwriting and a defensible route to it.
Align executive speechwriting with the wider objectives of the communications function rather than optimising it in isolation.
Protect the personal reputation of leaders associated with executive speechwriting.
Define the key messages for executive speechwriting and hold to them under pressure.
Who Should Attend
Journalists and editors working on stories involving executive speechwriting.
Content producers creating material about executive speechwriting.
Internal communications staff explaining executive speechwriting to employees.
Members of committees that take decisions affecting executive speechwriting.
Digital and social media managers handling executive speechwriting online.
Procurement and contracting staff whose agreements set obligations around executive speechwriting.
Course Modules
Executive speechwriting: materials a journalist can actually use
2 sessions · 8 pointsSession 1Where executive speechwriting typically breaks, and why
- Distinguish symptoms from causes when executive speechwriting underperforms.
- Record what was learned when executive speechwriting did not go as planned.
- Set the response time target for enquiries about executive speechwriting.
- Archive every statement issued on executive speechwriting with date and approver.
Session 2Apologising for executive speechwriting credibly
- Sequence internal notification about executive speechwriting ahead of external release.
- Identify the data already collected that bears on executive speechwriting.
- Define what success in communicating executive speechwriting looks like, numerically.
- Name the crisis roles for executive speechwriting and confirm authority to speak.
Executive speechwriting: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1The hard cases in executive speechwriting and how to reason about them
- Check communication on executive speechwriting against legal and regulatory constraint.
- Rank the weaknesses in executive speechwriting by consequence rather than by ease of fixing.
- Prepare the holding statement for executive speechwriting in advance.
- Write the three key messages on executive speechwriting and test them against hard questions.
Session 2Monitoring executive speechwriting in time to act
- Record the rationale for each significant choice made about executive speechwriting.
- Prepare the acknowledgement for executive speechwriting that does not evade responsibility.
- Map the handovers in executive speechwriting between functions and secure them.
- Debrief after each significant episode involving executive speechwriting.
Executive speechwriting: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1The three messages on executive speechwriting you will not move from
- Anticipate the objections executive speechwriting will raise and prepare the answers.
- Set out how exceptions to executive speechwriting are requested and approved.
- Plan the recovery sequence after a reputational event involving executive speechwriting.
- Confirm that reporting on executive speechwriting reaches the people who can act.
Session 2Building media relationships on executive speechwriting before you need them
- Confirm that contractual obligations around executive speechwriting are understood.
- Compare the cost of executive speechwriting with the cost of its absence.
- Configure monitoring that flags coverage of executive speechwriting within the hour.
- Build the competence framework that supports executive speechwriting.
Executive speechwriting: media relations and the working journalist
2 sessions · 8 pointsSession 1What to measure in executive speechwriting and what to ignore
- Assign responsibility for keeping documentation of executive speechwriting current.
- Confirm that those complying with executive speechwriting understand why it exists.
- Localise messaging on executive speechwriting without fragmenting it.
- Agree who signs off statements on executive speechwriting outside working hours.
Session 2Writing on executive speechwriting so a journalist can publish it
- Identify the journalists who actually cover executive speechwriting and what they need.
- Arrange the handover of executive speechwriting so capability survives staff changes.
- Build the internal briefing that explains executive speechwriting to those affected.
- Rehearse the hostile interview on executive speechwriting with a real challenger.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.