Building Skills for Producing High-Quality News Video

Course Overview

Journalists covering news video production are working to a deadline you do not control. Reputation built over years is re-assessed publicly within hours when this part of communications and media practice is mishandled. Post-incident reviews keep identifying weaknesses in the communications and media practice capability that were visible long before the incident. Participants take away a working set of documents supporting news video production, ready to be adapted internally. It concentrates on the parts of this strand of communications and media practice that determine outcomes and treats the rest proportionately. The method assumes participants will be challenged on their handling of this part of communications and media practice and prepares them for it. Most organisations already have a policy on news video production; far fewer can show it working. It is appropriate for those preparing to take on wider responsibility for the wider communications and media practice agenda. Participants finish with a short, specific brief on the communications and media practice discipline ready to put in front of a decision maker.