Build a concise communications plan for television news reporting that colleagues can follow without further explanation.
Building Skills for Producing Compelling Television News Reports
A structured, applied course in television news reporting — designed to be used the week you return.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about television news reporting tends to become the reference version. Internal audiences learn about the wider communications and media practice agenda from the news unless you reach them first. They gain the ability to sequence improvements to this strand of communications and media practice in an order their organisation can absorb. Plans for television news reporting often fail at the handover point between functions. Participants leave with a method for this area of communications and media practice, not a set of opinions about it. Each session closes with a decision the participant must justify about the communications and media practice capability in their own setting. Post-incident reviews keep identifying weaknesses in television news reporting that were visible long before the incident. The level assumes working familiarity with the communications function but no prior formal training in this area of communications and media practice. The final module sets out how progress on the wider communications and media practice agenda will be evidenced six months later.
Expected Learning Outcomes
Identify the failure points in television news reporting most likely to cause loss, and control them first.
Sequence internal and external communication about television news reporting correctly.
Manage communication with regulators and officials about television news reporting.
Coordinate messaging on television news reporting across markets and languages.
Plan the handover of television news reporting so that capability is not lost when key staff move on.
Write materials on television news reporting that a journalist can use without rewriting.
Who Should Attend
Spokespeople and executives who speak publicly about television news reporting.
Operations staff who encounter the consequences of television news reporting directly.
Officers preparing reports on television news reporting for boards or oversight committees.
Crisis management team members with a role in television news reporting.
Digital and social media managers handling television news reporting online.
Agency and consultancy advisers supporting clients on television news reporting.
Course Modules
Television news reporting: media relations and the working journalist
2 sessions · 8 pointsSession 1The three messages on television news reporting you will not move from
- Draft materials on television news reporting that need no rewriting to be published.
- Set the response time target for enquiries about television news reporting.
- Archive every statement issued on television news reporting with date and approver.
- Review whether television news reporting is aligned with the objectives of the communications function.
Session 2Measuring communication on television news reporting beyond clippings
- Set the review interval for television news reporting and who attends.
- Prepare the summary of television news reporting that senior management will read.
- Sequence internal notification about television news reporting ahead of external release.
- Identify the data already collected that bears on television news reporting.
Television news reporting: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1The cost of television news reporting and how to present it
- Collect evidence on the present handling of television news reporting before proposing changes.
- Test the procedure for television news reporting against a realistic scenario.
- Agree who signs off statements on television news reporting outside working hours.
- Distinguish symptoms from causes when television news reporting underperforms.
Session 2Writing on television news reporting so a journalist can publish it
- Define what success in communicating television news reporting looks like, numerically.
- Write down the assumptions underpinning the approach to television news reporting.
- Identify the journalists who actually cover television news reporting and what they need.
- Name the crisis roles for television news reporting and confirm authority to speak.
Television news reporting: internal audiences and sequencing
2 sessions · 8 pointsSession 1Where television news reporting typically breaks, and why
- Set out how exceptions to television news reporting are requested and approved.
- Rehearse the briefing on television news reporting that would follow an incident.
- Plan the recovery sequence after a reputational event involving television news reporting.
- Agree the indicators that will show whether television news reporting is improving.
Session 2Building media relationships on television news reporting before you need them
- Decide in advance when to correct misinformation about television news reporting and when not to.
- Define the trigger that would require television news reporting to be redesigned.
- Reduce the variation in how television news reporting is carried out between teams.
- Review whether coverage of television news reporting changed anything that matters.
Television news reporting: materials a journalist can actually use
2 sessions · 8 pointsSession 1Testing television news reporting before relying on it
- Verify six months later that changes to television news reporting have held.
- Check communication on television news reporting against legal and regulatory constraint.
- Write the three key messages on television news reporting and test them against hard questions.
- Debrief after each significant episode involving television news reporting.
Session 2Answering the hostile question about television news reporting
- Confirm that contractual obligations around television news reporting are understood.
- Prepare the holding statement for television news reporting in advance.
- Rank the weaknesses in television news reporting by consequence rather than by ease of fixing.
- Configure monitoring that flags coverage of television news reporting within the hour.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.