Equip managers to hold the difficult conversations internal idea marketing requires.
Building Skills for Marketing New Ideas Inside the Organisation
Develop the judgement and the documentation needed to run internal idea marketing properly.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The organisation's reputation as an employer is built or lost through internal idea marketing. A process for the people management and development capability that managers quietly work around has already failed. Teams frequently over-invest in documenting this strand of people management and development and under-invest in testing it. The programme converts internal idea marketing from an area of general awareness into a set of repeatable practices. Mature organisations treat the people management and development capability as a standing capability rather than a project that finishes. The programme works equally well for those formalising this aspect of people management and development for the first time and those improving an existing approach. They acquire practical criteria for judging when internal idea marketing is working and when it is only appearing to. Each session closes with a decision the participant must justify about the practice within people management and development in their own setting. The closing exercise tests whether the participant's plan for the wider people management and development agenda survives a hostile question.
Expected Learning Outcomes
Design the appeals or grievance route attached to internal idea marketing.
Establish escalation routes for internal idea marketing that work outside normal hours.
Define the scope and boundaries of internal idea marketing so that responsibility for it is unambiguous.
Align internal idea marketing with the organisation's workforce plan rather than treating it in isolation.
Handle the trade-offs in internal idea marketing between speed, cost and assurance explicitly rather than implicitly.
Build the evidence base on internal idea marketing from data the organisation already collects.
Who Should Attend
Risk managers assessing the exposure created by internal idea marketing.
Senior leaders accountable for the culture internal idea marketing produces.
Talent and organisational development specialists working on internal idea marketing.
Public sector personnel officers applying internal idea marketing within regulation.
Procurement and contracting staff whose agreements set obligations around internal idea marketing.
Legal and compliance advisers reviewing internal idea marketing.
Course Modules
Internal idea marketing: cost, benefit and workforce planning
2 sessions · 8 pointsSession 1Building lasting competence in internal idea marketing
- Plan succession for roles most exposed to internal idea marketing.
- Benchmark the organisation's internal idea marketing against comparable operations.
- Train line managers on internal idea marketing rather than handling every case centrally.
- Pilot changes to internal idea marketing in one area before wider rollout.
Session 2Moving internal idea marketing from approval to execution
- Measure the effect of internal idea marketing on retention and performance, not activity.
- Record what was learned when internal idea marketing did not go as planned.
- Write down the assumptions underpinning the approach to internal idea marketing.
- Script the difficult conversation internal idea marketing requires and rehearse it.
Internal idea marketing: communication and employee understanding
2 sessions · 8 pointsSession 1Comparing internal idea marketing with recognised practice
- Build the appeals route for internal idea marketing and publish it.
- Rank the weaknesses in internal idea marketing by consequence rather than by ease of fixing.
- Map the handovers in internal idea marketing between functions and secure them.
- Prepare the summary of internal idea marketing that senior management will read.
Session 2Reviewing internal idea marketing against what actually happened
- Identify where judgement in internal idea marketing is legitimate and where it is not.
- Test the policy on internal idea marketing against three real cases from the past year.
- Check that internal idea marketing complies with current labour regulation in every location.
- Assign responsibility for keeping documentation of internal idea marketing current.
Internal idea marketing: exceptions, appeals and difficult cases
2 sessions · 8 pointsSession 1Writing a policy on internal idea marketing a line manager can actually use
- Agree what will be standardised in internal idea marketing and what will not.
- Set out how exceptions to internal idea marketing are requested and approved.
- Reduce the variation in how internal idea marketing is carried out between teams.
- Estimate the cost of internal idea marketing and the cost of leaving it unchanged.
Session 2Appeals and grievances arising from internal idea marketing
- Define who decides on internal idea marketing and who may only recommend.
- Design the communication for internal idea marketing around the questions people will actually ask.
- Estimate the resource internal idea marketing requires to run as designed.
- Remove steps in internal idea marketing that add effort without adding assurance.
Internal idea marketing: capability across the management line
2 sessions · 8 pointsSession 1What your existing data already says about internal idea marketing
- Check that internal idea marketing still works when volumes rise unexpectedly.
- Set the consistency check that catches uneven application of internal idea marketing.
- Review internal idea marketing for unintended equity effects across groups.
- Document the reasoning for every exception granted under internal idea marketing.
Session 2Applying internal idea marketing consistently to the person you like least
- Prepare the response for the most likely failure in internal idea marketing.
- Identify the data the organisation already holds that bears on internal idea marketing.
- Build the internal briefing that explains internal idea marketing to those affected.
- State the purpose of internal idea marketing in one sentence a new manager would understand.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.