Building Skills for Conducting Investigative Television Interviews

Turn investigative television interviews from a stated policy into a practice your organisation can evidence.

📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points

Course Overview

Journalists covering investigative television interviews are working to a deadline you do not control. The first version of a story about this part of communications and media practice tends to become the reference version. Where the practice within communications and media practice is measured, it improves; where it is only discussed, it drifts. They leave able to brief senior management on investigative television interviews in terms that support a decision. A common pattern is strong design of this area of communications and media practice paired with weak follow-through. The course sets out a working method for this part of communications and media practice that participants can apply the week they return. Sessions alternate between guided analysis of investigative television interviews and supervised application. It is appropriate for those preparing to take on wider responsibility for the practice within communications and media practice. It closes by agreeing the smallest change to this strand of communications and media practice that would make a visible difference.

Expected Learning Outcomes

01

Build a register of the risks attaching to investigative television interviews and keep it current.

02

Sequence improvements to investigative television interviews so that each step makes the next one easier.

03

Prepare spokespeople to handle hostile questioning on investigative television interviews.

04

Sequence internal and external communication about investigative television interviews correctly.

05

Align communication on investigative television interviews with legal and regulatory constraints.

06

Design the digital and social response protocol for investigative television interviews.

07

Prepare a short, evidence-based briefing on investigative television interviews for senior management.

Who Should Attend

01

Spokespeople and executives who speak publicly about investigative television interviews.

02

Those responsible for briefing external stakeholders on investigative television interviews.

03

Training and development staff building internal capability in investigative television interviews.

04

Public relations and communications managers responsible for investigative television interviews.

05

Agency and consultancy advisers supporting clients on investigative television interviews.

06

Internal communications staff explaining investigative television interviews to employees.

Course Modules

01

Investigative television interviews: internal audiences and sequencing

2 sessions · 8 points

Session 1Apologising for investigative television interviews credibly

  • Decide in advance when to correct misinformation about investigative television interviews and when not to.
  • Rehearse the hostile interview on investigative television interviews with a real challenger.
  • Prepare the holding statement for investigative television interviews in advance.
  • Debrief after each significant episode involving investigative television interviews.

Session 2Making investigative television interviews work when resources are constrained

  • Set out how exceptions to investigative television interviews are requested and approved.
  • Remove steps in investigative television interviews that add effort without adding assurance.
  • Review whether coverage of investigative television interviews changed anything that matters.
  • Confirm that reporting on investigative television interviews reaches the people who can act.
02

Investigative television interviews: media relations and the working journalist

2 sessions · 8 points

Session 1The three messages on investigative television interviews you will not move from

  • Name a single owner for each element of investigative television interviews.
  • Prepare the acknowledgement for investigative television interviews that does not evade responsibility.
  • Build a stakeholder map for investigative television interviews and the message each needs.
  • Archive every statement issued on investigative television interviews with date and approver.

Session 2Moving investigative television interviews from approval to execution

  • Name the crisis roles for investigative television interviews and confirm authority to speak.
  • Set the review interval for investigative television interviews and who attends.
  • Set the response time target for enquiries about investigative television interviews.
  • Compare the cost of investigative television interviews with the cost of its absence.
03

Investigative television interviews: materials a journalist can actually use

2 sessions · 8 points

Session 1Coordinating investigative television interviews across markets and languages

  • Benchmark the organisation's investigative television interviews against comparable operations.
  • Define what success in communicating investigative television interviews looks like, numerically.
  • Record the rationale for each significant choice made about investigative television interviews.
  • Identify the journalists who actually cover investigative television interviews and what they need.

Session 2Correcting a false story about investigative television interviews without amplifying it

  • Distinguish symptoms from causes when investigative television interviews underperforms.
  • Identify the data already collected that bears on investigative television interviews.
  • Establish what evidence demonstrates investigative television interviews is under control.
  • Agree who signs off statements on investigative television interviews outside working hours.
04

Investigative television interviews: spokesperson skill under hostile questioning

2 sessions · 8 points

Session 1Measuring communication on investigative television interviews beyond clippings

  • Configure monitoring that flags coverage of investigative television interviews within the hour.
  • Agree what will be standardised in investigative television interviews and what will not.
  • Map the handovers in investigative television interviews between functions and secure them.
  • Write the three key messages on investigative television interviews and test them against hard questions.

Session 2The hard cases in investigative television interviews and how to reason about them

  • Identify where judgement in investigative television interviews is legitimate and where it is not.
  • Localise messaging on investigative television interviews without fragmenting it.
  • Check that investigative television interviews still works when volumes rise unexpectedly.
  • Estimate the resource investigative television interviews requires to run as designed.

Choose the package that suits you

Silver Package

At least 3 people

USD1,250
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Gold Package

At least 3 people

USD1,850
  • 5-night stay in a 5-star hotel
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Complete your registration

We will contact you within one business day to confirm.