Document decisions about sales simulation training in a form that remains useful after the people change.
Building Simulation Training Strategies for Realistic Sales Situations
Learn to design, measure and defend your organisation's approach to sales simulation training.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in sales simulation training trace back to an audience defined too broadly. A message about the marketing and commercial practice discipline that tries to reach everyone reaches nobody. Field experience suggests that the barrier to better the wider marketing and commercial practice agenda is rarely technical. Teams frequently over-invest in documenting sales simulation training and under-invest in testing it. It is written for people who have to make this aspect of marketing and commercial practice work with the resources they already have. They leave able to brief senior management on the practice within marketing and commercial practice in terms that support a decision. Content is organised around the decisions practitioners actually face in sales simulation training, not around theory headings. Exercises escalate in difficulty, ending with the ambiguous situations that make this strand of marketing and commercial practice hard in practice. Participants leave with a first-ninety-days plan for this aspect of marketing and commercial practice rather than a set of notes.
Expected Learning Outcomes
Build the positioning for sales simulation training around a claim competitors cannot honestly make.
Align marketing and sales handover within sales simulation training so leads are not lost.
Select indicators that show whether sales simulation training is improving, and reject those that only look useful.
Measure customer lifetime value arising from sales simulation training, not first-order revenue.
Distinguish the parts of sales simulation training that must be standardised from those that require judgement.
Design the customer journey for sales simulation training across the touchpoints that actually influence the decision.
Who Should Attend
Retail and channel managers executing sales simulation training in the field.
Account managers responsible for retention within sales simulation training.
Officers preparing reports on sales simulation training for boards or oversight committees.
Sales managers leading teams that deliver sales simulation training.
Marketing managers responsible for sales simulation training.
Specialists advising senior management on sales simulation training.
Course Modules
Sales simulation training: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Reviewing sales simulation training when nothing has gone wrong
- Test the procedure for sales simulation training against a realistic scenario.
- Build the competence framework that supports sales simulation training.
- Remove steps in sales simulation training that add effort without adding assurance.
- Describe the buyer for sales simulation training specifically enough to name who is excluded.
Session 2Defining the audience for sales simulation training narrowly enough to matter
- Build the content that answers the buyer's real question about sales simulation training.
- Record the rationale for each significant choice made about sales simulation training.
- Arrange the handover of sales simulation training so capability survives staff changes.
- Choose the next segment for sales simulation training and state why it is next.
Sales simulation training: objection handling and negotiation
2 sessions · 8 pointsSession 1Protecting the brand while hitting targets on sales simulation training
- Set out how exceptions to sales simulation training are requested and approved.
- Draft the minimum viable go-to-market plan for sales simulation training.
- Select channels for sales simulation training based on evidence, then cut the rest.
- Build the report on sales simulation training that answers whether to spend more or less.
Session 2Who answers for sales simulation training, and to whom
- Compare cost of acquisition against value in sales simulation training.
- Define the handover point between marketing and sales in sales simulation training.
- Set out the decisions in sales simulation training that require sign-off and by whom.
- Check that sales simulation training still works when volumes rise unexpectedly.
Sales simulation training: positioning and the honest claim
2 sessions · 8 pointsSession 1What has to be agreed before work on sales simulation training starts
- Review whether sales simulation training is aligned with the objectives of the commercial team.
- Document the sales process for sales simulation training so a new joiner can follow it.
- Establish what evidence demonstrates sales simulation training is under control.
- Measure lifetime value from sales simulation training, not just first purchase.
Session 2Handling the objection to sales simulation training that ends most conversations
- Review whether short-term tactics on sales simulation training are damaging the brand.
- Set objectives for sales simulation training in revenue terms with a timeframe.
- Script the three most common objections in sales simulation training and the responses.
- Assign responsibility for keeping documentation of sales simulation training current.
Sales simulation training: pricing, value and discount control
2 sessions · 8 pointsSession 1The handover between marketing and sales in sales simulation training
- Confirm that contractual obligations around sales simulation training are understood.
- Map the decision journey for sales simulation training and mark where the choice is actually made.
- Check that records of sales simulation training answer the questions likely to be asked.
- Prepare the response for the most likely failure in sales simulation training.
Session 2Testing the message on sales simulation training before spending
- Write the positioning claim for sales simulation training and test whether a competitor could say it too.
- Agree the attribution model for sales simulation training and state its known limits.
- Estimate the resource sales simulation training requires to run as designed.
- Set the discount authority for sales simulation training and require justification.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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