Define the key messages for rapid media crisis response and hold to them under pressure.
Building Rapid Response Plans for Critical Media Crises
Move rapid media crisis response from general awareness to a repeatable, reviewable practice.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about rapid media crisis response tends to become the reference version. Internal audiences learn about crisis response from the news unless you reach them first. It is pitched for practitioners with responsibility for the communications and media practice discipline, not for observers of it. Organisations that document rapid media crisis response properly resolve disputes about it far more quickly. It treats the practice within communications and media practice as an operating discipline and equips participants to run it as one. The method assumes participants will be challenged on their handling of crisis response and prepares them for it. The result is the confidence to make and defend decisions about rapid media crisis response under scrutiny. Most organisations already have a policy on crisis response; far fewer can show it working. Participants leave with a first-ninety-days plan for this part of communications and media practice rather than a set of notes.
Expected Learning Outcomes
Set the minimum documentation for crisis response that is genuinely necessary, and stop there.
Build the archive and record of communication on rapid media crisis response.
Document decisions about crisis response in a form that remains useful after the people change.
Sequence internal and external communication about rapid media crisis response correctly.
Write materials on crisis response that a journalist can use without rewriting.
Design a training and briefing approach that sustains competence in rapid media crisis response.
Who Should Attend
Journalists and editors working on stories involving rapid media crisis response.
Business partners who must understand crisis response well enough to challenge it.
Specialists advising senior management on rapid media crisis response.
Investor relations officers communicating crisis response to markets.
Marketing staff coordinating with communications on rapid media crisis response.
Agency and consultancy advisers supporting clients on crisis response.
Course Modules
Rapid media crisis response: internal audiences and sequencing
2 sessions · 8 pointsSession 1Who decides what during a crisis involving rapid media crisis response
- Decide in advance when to correct misinformation about rapid media crisis response and when not to.
- Agree what will be standardised in crisis response and what will not.
- Define the trigger that would require rapid media crisis response to be redesigned.
- Remove steps in crisis response that add effort without adding assurance.
Session 2Rebuilding trust after crisis response
- Agree who signs off statements on rapid media crisis response outside working hours.
- Localise messaging on crisis response without fragmenting it.
- Write the three key messages on rapid media crisis response and test them against hard questions.
- Rank the weaknesses in crisis response by consequence rather than by ease of fixing.
Crisis response: misinformation, correction and restraint
2 sessions · 8 pointsSession 1What has to be agreed before work on crisis response starts
- Name a single owner for each element of rapid media crisis response.
- Estimate the resource crisis response requires to run as designed.
- Prepare the holding statement for rapid media crisis response in advance.
- Prepare the response for the most likely failure in crisis response.
Session 2Closing out crisis response and capturing what was learned
- Archive every statement issued on rapid media crisis response with date and approver.
- Test the procedure for crisis response against a realistic scenario.
- Debrief after each significant episode involving rapid media crisis response.
- Agree the smallest change to crisis response that would be visibly useful.
Crisis response: media relations and the working journalist
2 sessions · 8 pointsSession 1Apologising for crisis response credibly
- Compare the cost of rapid media crisis response with the cost of its absence.
- Check that crisis response still works when volumes rise unexpectedly.
- Draft materials on rapid media crisis response that need no rewriting to be published.
- Rehearse the briefing on crisis response that would follow an incident.
Session 2Building the method for rapid media crisis response step by step
- Define acceptance criteria for rapid media crisis response in advance.
- Define what success in communicating crisis response looks like, numerically.
- Plan the sequence in which improvements to rapid media crisis response will be introduced.
- Prepare the acknowledgement for crisis response that does not evade responsibility.
Crisis response: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Building media relationships on crisis response before you need them
- Configure monitoring that flags coverage of rapid media crisis response within the hour.
- Set out how exceptions to crisis response are requested and approved.
- Sequence internal notification about rapid media crisis response ahead of external release.
- Identify the journalists who actually cover crisis response and what they need.
Session 2Monitoring crisis response in time to act
- Set the response time target for enquiries about rapid media crisis response.
- Name the crisis roles for crisis response and confirm authority to speak.
- Review whether coverage of rapid media crisis response changed anything that matters.
- Set escalation thresholds for crisis response that work out of hours.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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