Reduce avoidable variation in how non-profit public relations is carried out across teams.
Building Public Relations Strategies for Non-Profit Organisations
Practical training in non-profit public relations, grounded in real cases and applied to your own operation.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about non-profit public relations tends to become the reference version. Silence during a crisis involving the practice within communications and media practice is itself a statement. Organisations that document this area of communications and media practice properly resolve disputes about it far more quickly. The course leaves participants able to diagnose weaknesses in non-profit public relations before they become incidents. It treats the communications and media practice capability as an operating discipline and equips participants to run it as one. It is written for people who have to make this part of communications and media practice work with the resources they already have. Progress on non-profit public relations is usually lost in the gap between approval and execution. The programme uses small-group work so that each participant's treatment of this strand of communications and media practice is examined, not just described. The final module sets out how progress on this part of communications and media practice will be evidenced six months later.
Expected Learning Outcomes
Build the archive and record of communication on non-profit public relations.
Handle the trade-offs in non-profit public relations between speed, cost and assurance explicitly rather than implicitly.
Sequence internal and external communication about non-profit public relations correctly.
Adapt recognised practice on non-profit public relations to local constraints without hollowing it out.
Manage communication with regulators and officials about non-profit public relations.
Measure the effect of communication on non-profit public relations beyond volume of coverage.
Who Should Attend
Internal communications staff explaining non-profit public relations to employees.
Spokespeople and executives who speak publicly about non-profit public relations.
Technical staff being prepared for supervisory responsibility over non-profit public relations.
Experienced practitioners formalising an approach to non-profit public relations that has grown up informally.
Investor relations officers communicating non-profit public relations to markets.
Digital and social media managers handling non-profit public relations online.
Course Modules
Non-profit public relations: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Reading the current state of non-profit public relations honestly
- Check communication on non-profit public relations against legal and regulatory constraint.
- Set out the decisions in non-profit public relations that require sign-off and by whom.
- Name the crisis roles for non-profit public relations and confirm authority to speak.
- Plan the sequence in which improvements to non-profit public relations will be introduced.
Session 2Building media relationships on non-profit public relations before you need them
- Establish who is informed, consulted and accountable in non-profit public relations.
- Define the trigger that would require non-profit public relations to be redesigned.
- Collect evidence on the present handling of non-profit public relations before proposing changes.
- Set escalation thresholds for non-profit public relations that work out of hours.
Non-profit public relations: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Rebuilding trust after non-profit public relations
- Record what was learned when non-profit public relations did not go as planned.
- Set the response time target for enquiries about non-profit public relations.
- Agree the smallest change to non-profit public relations that would be visibly useful.
- Localise messaging on non-profit public relations without fragmenting it.
Session 2Writing on non-profit public relations so a journalist can publish it
- Agree who signs off statements on non-profit public relations outside working hours.
- Check that non-profit public relations still works when volumes rise unexpectedly.
- Sequence internal notification about non-profit public relations ahead of external release.
- Estimate the resource non-profit public relations requires to run as designed.
Non-profit public relations: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Correcting a false story about non-profit public relations without amplifying it
- Prepare the summary of non-profit public relations that senior management will read.
- Define what success in communicating non-profit public relations looks like, numerically.
- Archive every statement issued on non-profit public relations with date and approver.
- Identify where judgement in non-profit public relations is legitimate and where it is not.
Session 2Answering the hostile question about non-profit public relations
- Rehearse the hostile interview on non-profit public relations with a real challenger.
- Rehearse the briefing on non-profit public relations that would follow an incident.
- Define acceptance criteria for non-profit public relations in advance.
- Plan the recovery sequence after a reputational event involving non-profit public relations.
Non-profit public relations: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Moving non-profit public relations from approval to execution
- Prepare the acknowledgement for non-profit public relations that does not evade responsibility.
- Debrief after each significant episode involving non-profit public relations.
- Build the internal briefing that explains non-profit public relations to those affected.
- Draft materials on non-profit public relations that need no rewriting to be published.
Session 2The decisions in non-profit public relations that cannot be delegated
- Decide in advance when to correct misinformation about non-profit public relations and when not to.
- Identify the journalists who actually cover non-profit public relations and what they need.
- Compare the cost of non-profit public relations with the cost of its absence.
- Prepare the holding statement for non-profit public relations in advance.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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