Correct misinformation about news podcast production without amplifying it.
Building Professional News Podcast Production Skills
An applied course in news podcast production built around the decisions practitioners actually face.
Course Overview
Internal audiences learn about news podcast production from the news unless you reach them first. The first version of a story about this area of communications and media practice tends to become the reference version. Discussion is anchored to worked examples of this part of communications and media practice rather than to abstract argument. The material serves both public bodies and commercial organisations dealing with news podcast production. Mature organisations treat the communications and media practice capability as a standing capability rather than a project that finishes. Improvement in this part of communications and media practice stalls when it depends on one capable individual rather than a defined method. The result is the confidence to make and defend decisions about news podcast production under scrutiny. It concentrates on the parts of this strand of communications and media practice that determine outcomes and treats the rest proportionately. It ends with a prioritised list of changes to the communications and media practice discipline that the participant is prepared to defend internally.
Expected Learning Outcomes
Write materials on news podcast production that a journalist can use without rewriting.
Build the internal capability for news podcast production rather than depending on external support indefinitely.
Recognise early indicators that news podcast production is drifting away from its intended design.
Plan the recovery arc after a reputational event involving news podcast production.
Handle the trade-offs in news podcast production between speed, cost and assurance explicitly rather than implicitly.
Manage communication with regulators and officials about news podcast production.
Who Should Attend
Officers preparing reports on news podcast production for boards or oversight committees.
Content producers creating material about news podcast production.
Public relations and communications managers responsible for news podcast production.
Community relations staff engaging stakeholders about news podcast production.
Managers in small and medium organisations who own news podcast production alongside other duties.
Journalists and editors working on stories involving news podcast production.
Course Modules
News podcast production: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Measuring communication on news podcast production beyond clippings
- Establish the boundary of news podcast production and record what sits outside it.
- Build a stakeholder map for news podcast production and the message each needs.
- Sequence internal notification about news podcast production ahead of external release.
- Draft the minimum viable communications plan for news podcast production.
Session 2What to measure in news podcast production and what to ignore
- Verify six months later that changes to news podcast production have held.
- Confirm that contractual obligations around news podcast production are understood.
- Confirm that those complying with news podcast production understand why it exists.
- Prepare the holding statement for news podcast production in advance.
News podcast production: internal audiences and sequencing
2 sessions · 8 pointsSession 1The three messages on news podcast production you will not move from
- Identify the data already collected that bears on news podcast production.
- Prepare the acknowledgement for news podcast production that does not evade responsibility.
- Identify single points of dependency in news podcast production and reduce them.
- Plan the sequence in which improvements to news podcast production will be introduced.
Session 2Writing on news podcast production so a journalist can publish it
- Set out the decisions in news podcast production that require sign-off and by whom.
- Define what success in communicating news podcast production looks like, numerically.
- Set the review interval for news podcast production and who attends.
- Check communication on news podcast production against legal and regulatory constraint.
News podcast production: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Rebuilding trust after news podcast production
- Set the response time target for enquiries about news podcast production.
- Decide in advance when to correct misinformation about news podcast production and when not to.
- Identify where judgement in news podcast production is legitimate and where it is not.
- Prepare the response for the most likely failure in news podcast production.
Session 2Who decides what during a crisis involving news podcast production
- Review whether coverage of news podcast production changed anything that matters.
- Archive every statement issued on news podcast production with date and approver.
- Rehearse the hostile interview on news podcast production with a real challenger.
- Plan the recovery sequence after a reputational event involving news podcast production.
News podcast production: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1The paperwork for news podcast production that is actually needed
- Rehearse the briefing on news podcast production that would follow an incident.
- Draft materials on news podcast production that need no rewriting to be published.
- Localise messaging on news podcast production without fragmenting it.
- Debrief after each significant episode involving news podcast production.
Session 2Closing out news podcast production and capturing what was learned
- Reduce the variation in how news podcast production is carried out between teams.
- Distinguish symptoms from causes when news podcast production underperforms.
- Name the crisis roles for news podcast production and confirm authority to speak.
- Establish what evidence demonstrates news podcast production is under control.
Choose the package that suits you
Silver Package
At least 3 people
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.