Prepare the apology or acknowledgement for event photojournalism that is credible.
Building Photojournalism Skills for Major Events
Develop the judgement and the documentation needed to run event photojournalism properly.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving event photojournalism is itself a statement. Internal audiences learn about this strand of communications and media practice from the news unless you reach them first. Benchmarking exercises repeatedly place the communications and media practice capability among the areas with the widest performance spread. Cases are chosen to expose the trade-offs in event photojournalism rather than to illustrate ideal conditions. Plans for this strand of communications and media practice often fail at the handover point between functions. It concentrates on the parts of this part of communications and media practice that determine outcomes and treats the rest proportionately. The content is relevant to those who own event photojournalism and to those who are held accountable for its results. Participants finish able to explain this aspect of communications and media practice to a non-specialist audience without losing precision. The final module sets out how progress on the practice within communications and media practice will be evidenced six months later.
Expected Learning Outcomes
Write materials on event photojournalism that a journalist can use without rewriting.
Structure records of event photojournalism so that they answer the questions an auditor will actually ask.
Assign clear ownership for each element of event photojournalism across the functions involved.
Measure the effect of communication on event photojournalism beyond volume of coverage.
Manage communication with regulators and officials about event photojournalism.
Estimate what event photojournalism costs to run properly, and what is lost when it is not.
Who Should Attend
Marketing staff coordinating with communications on event photojournalism.
Journalists and editors working on stories involving event photojournalism.
Agency and consultancy advisers supporting clients on event photojournalism.
Managers in small and medium organisations who own event photojournalism alongside other duties.
Government relations and public affairs officers covering event photojournalism.
Team leaders and supervisors who put event photojournalism into practice day to day.
Course Modules
Event photojournalism: materials a journalist can actually use
2 sessions · 8 pointsSession 1What to measure in event photojournalism and what to ignore
- Name the crisis roles for event photojournalism and confirm authority to speak.
- Review whether event photojournalism is aligned with the objectives of the communications function.
- Decide in advance when to correct misinformation about event photojournalism and when not to.
- Estimate the resource event photojournalism requires to run as designed.
Session 2Coordinating event photojournalism across markets and languages
- Set out how exceptions to event photojournalism are requested and approved.
- Configure monitoring that flags coverage of event photojournalism within the hour.
- Set out the decisions in event photojournalism that require sign-off and by whom.
- Review whether coverage of event photojournalism changed anything that matters.
Event photojournalism: internal audiences and sequencing
2 sessions · 8 pointsSession 1Answering the hostile question about event photojournalism
- Name a single owner for each element of event photojournalism.
- Set the review interval for event photojournalism and who attends.
- Verify six months later that changes to event photojournalism have held.
- Rank the weaknesses in event photojournalism by consequence rather than by ease of fixing.
Session 2Telling staff about event photojournalism before the press does
- Draft the minimum viable communications plan for event photojournalism.
- Build a stakeholder map for event photojournalism and the message each needs.
- Agree the smallest change to event photojournalism that would be visibly useful.
- Set the response time target for enquiries about event photojournalism.
Event photojournalism: misinformation, correction and restraint
2 sessions · 8 pointsSession 1What has to be agreed before work on event photojournalism starts
- Confirm that reporting on event photojournalism reaches the people who can act.
- Check communication on event photojournalism against legal and regulatory constraint.
- Define what success in communicating event photojournalism looks like, numerically.
- Define the trigger that would require event photojournalism to be redesigned.
Session 2The decisions in event photojournalism that cannot be delegated
- Rehearse the hostile interview on event photojournalism with a real challenger.
- Agree the indicators that will show whether event photojournalism is improving.
- Write the three key messages on event photojournalism and test them against hard questions.
- Map the handovers in event photojournalism between functions and secure them.
Event photojournalism: media relations and the working journalist
2 sessions · 8 pointsSession 1Rebuilding trust after event photojournalism
- Plan the recovery sequence after a reputational event involving event photojournalism.
- Plan the sequence in which improvements to event photojournalism will be introduced.
- Identify the journalists who actually cover event photojournalism and what they need.
- Benchmark the organisation's event photojournalism against comparable operations.
Session 2Measuring communication on event photojournalism beyond clippings
- Debrief after each significant episode involving event photojournalism.
- Sequence internal notification about event photojournalism ahead of external release.
- Draft materials on event photojournalism that need no rewriting to be published.
- Archive every statement issued on event photojournalism with date and approver.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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