Set measurable objectives for page experience optimisation tied to revenue rather than reach.
Building Page Experience Optimisation Strategies for Search Engines
A senior-level treatment of page experience optimisation, focused on what changes outcomes.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in page experience optimisation trace back to an audience defined too broadly. Buyers now complete much of their decision on this strand of marketing and commercial practice before speaking to anyone. It is designed for mixed groups, so that this area of marketing and commercial practice is examined from more than one functional angle. Mature organisations treat page experience optimisation as a standing capability rather than a project that finishes. The teaching approach is deliberately practical: participants build a go-to-market plan for this strand of marketing and commercial practice as they go. This programme builds the marketing and commercial practice capability from first principles, without padding and without omitting what matters. The version of page experience optimisation described in the manual and the version practised on the floor tend to diverge over time. Participants develop a defensible line of reasoning for the choices they make about the practice within marketing and commercial practice. Participants finish with a short, specific brief on this area of marketing and commercial practice ready to put in front of a decision maker.
Expected Learning Outcomes
Present the case for investment in page experience optimisation in terms that a finance function will accept.
Align marketing and sales handover within page experience optimisation so leads are not lost.
Build the sales process for page experience optimisation so it is repeatable across the team.
Reduce avoidable variation in how page experience optimisation is carried out across teams.
Draw practical lessons from failures in page experience optimisation without assigning blame that suppresses reporting.
Measure customer lifetime value arising from page experience optimisation, not first-order revenue.
Who Should Attend
Operations staff who encounter the consequences of page experience optimisation directly.
Members of committees that take decisions affecting page experience optimisation.
Founders and owner-managers running page experience optimisation personally.
Account managers responsible for retention within page experience optimisation.
Digital marketing specialists executing page experience optimisation.
Business development managers pursuing opportunities in page experience optimisation.
Course Modules
Page experience optimisation: objection handling and negotiation
2 sessions · 8 pointsSession 1Qualifying out of page experience optimisation early and without guilt
- Set escalation thresholds for page experience optimisation that work out of hours.
- Prepare the summary of page experience optimisation that senior management will read.
- Set the discount authority for page experience optimisation and require justification.
- Identify single points of dependency in page experience optimisation and reduce them.
Session 2The decisions in page experience optimisation that cannot be delegated
- Choose the next segment for page experience optimisation and state why it is next.
- Distinguish symptoms from causes when page experience optimisation underperforms.
- Describe the buyer for page experience optimisation specifically enough to name who is excluded.
- Test creative for page experience optimisation at small scale before full commitment.
Page experience optimisation: audience definition and segmentation
2 sessions · 8 pointsSession 1Testing page experience optimisation before relying on it
- Test the procedure for page experience optimisation against a realistic scenario.
- Check that page experience optimisation still works when volumes rise unexpectedly.
- Agree the attribution model for page experience optimisation and state its known limits.
- Define qualification criteria that disqualify quickly in page experience optimisation.
Session 2Pricing page experience optimisation on value rather than cost
- Establish who is informed, consulted and accountable in page experience optimisation.
- Confirm that contractual obligations around page experience optimisation are understood.
- Estimate the resource page experience optimisation requires to run as designed.
- Write down the assumptions underpinning the approach to page experience optimisation.
Page experience optimisation: pricing, value and discount control
2 sessions · 8 pointsSession 1Measuring page experience optimisation when attribution is imperfect
- Design the retention action triggered when a customer of page experience optimisation goes quiet.
- Map the decision journey for page experience optimisation and mark where the choice is actually made.
- Review whether short-term tactics on page experience optimisation are damaging the brand.
- Script the three most common objections in page experience optimisation and the responses.
Session 2Where the buyer actually decides on page experience optimisation
- Select channels for page experience optimisation based on evidence, then cut the rest.
- Name a single owner for each element of page experience optimisation.
- Build the report on page experience optimisation that answers whether to spend more or less.
- Confirm that reporting on page experience optimisation reaches the people who can act.
Page experience optimisation: positioning and the honest claim
2 sessions · 8 pointsSession 1Keeping page experience optimisation alive after the initial push
- Build the content that answers the buyer's real question about page experience optimisation.
- Collect evidence on the present handling of page experience optimisation before proposing changes.
- Measure lifetime value from page experience optimisation, not just first purchase.
- Build the internal briefing that explains page experience optimisation to those affected.
Session 2Handling the objection to page experience optimisation that ends most conversations
- Set out the decisions in page experience optimisation that require sign-off and by whom.
- Set objectives for page experience optimisation in revenue terms with a timeframe.
- Establish the boundary of page experience optimisation and record what sits outside it.
- Write the positioning claim for page experience optimisation and test whether a competitor could say it too.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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