Sequence internal and external communication about spokesperson skills correctly.
Building Official Spokesperson Skills for Facing the Media with Confidence
A concise, decision-focused programme covering spokesperson skills end to end.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving spokesperson skills is itself a statement. Credibility in the wider communications and media practice agenda is spent quickly and rebuilt slowly. Post-incident reviews keep identifying weaknesses in this strand of communications and media practice that were visible long before the incident. It is appropriate for those preparing to take on wider responsibility for spokesperson skills. The outcome is a practitioner who can hold a position on the communications and media practice capability and revise it on evidence. The programme uses small-group work so that each participant's treatment of the communications and media practice discipline is examined, not just described. Progress on spokesperson skills is usually lost in the gap between approval and execution. The course gives participants a defensible structure for the practice within communications and media practice and the judgement to adapt it. The final session converts the week's work on this part of communications and media practice into commitments with owners and dates.
Expected Learning Outcomes
Write materials on spokesperson skills that a journalist can use without rewriting.
Build relationships with media covering spokesperson skills before you need them.
Identify the failure points in spokesperson skills most likely to cause loss, and control them first.
Protect the personal reputation of leaders associated with spokesperson skills.
Review contracts and agreements for the obligations they create around spokesperson skills.
Sequence improvements to spokesperson skills so that each step makes the next one easier.
Who Should Attend
Public sector officials applying spokesperson skills within a regulated framework.
Digital and social media managers handling spokesperson skills online.
Internal communications staff explaining spokesperson skills to employees.
Journalists and editors working on stories involving spokesperson skills.
Government relations and public affairs officers covering spokesperson skills.
Procurement and contracting staff whose agreements set obligations around spokesperson skills.
Course Modules
Spokesperson skills: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Telling staff about spokesperson skills before the press does
- Rehearse the briefing on spokesperson skills that would follow an incident.
- Prepare the summary of spokesperson skills that senior management will read.
- Sequence internal notification about spokesperson skills ahead of external release.
- Set escalation thresholds for spokesperson skills that work out of hours.
Session 2Measuring communication on spokesperson skills beyond clippings
- Agree who signs off statements on spokesperson skills outside working hours.
- Prepare the holding statement for spokesperson skills in advance.
- Identify the journalists who actually cover spokesperson skills and what they need.
- Configure monitoring that flags coverage of spokesperson skills within the hour.
Spokesperson skills: materials a journalist can actually use
2 sessions · 8 pointsSession 1The hard cases in spokesperson skills and how to reason about them
- Define what success in communicating spokesperson skills looks like, numerically.
- Localise messaging on spokesperson skills without fragmenting it.
- Decide what will be stopped to create capacity for spokesperson skills.
- Record the rationale for each significant choice made about spokesperson skills.
Session 2Who decides what during a crisis involving spokesperson skills
- Prepare the acknowledgement for spokesperson skills that does not evade responsibility.
- Compare the cost of spokesperson skills with the cost of its absence.
- Set out how exceptions to spokesperson skills are requested and approved.
- Map the handovers in spokesperson skills between functions and secure them.
Spokesperson skills: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Coordinating spokesperson skills across markets and languages
- Confirm that contractual obligations around spokesperson skills are understood.
- Identify single points of dependency in spokesperson skills and reduce them.
- Identify where judgement in spokesperson skills is legitimate and where it is not.
- Estimate the resource spokesperson skills requires to run as designed.
Session 2The paperwork for spokesperson skills that is actually needed
- Reduce the variation in how spokesperson skills is carried out between teams.
- Plan the recovery sequence after a reputational event involving spokesperson skills.
- Decide in advance when to correct misinformation about spokesperson skills and when not to.
- Archive every statement issued on spokesperson skills with date and approver.
Spokesperson skills: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Making spokesperson skills work when resources are constrained
- Set the response time target for enquiries about spokesperson skills.
- Name the crisis roles for spokesperson skills and confirm authority to speak.
- Check communication on spokesperson skills against legal and regulatory constraint.
- Review whether coverage of spokesperson skills changed anything that matters.
Session 2Rebuilding trust after spokesperson skills
- Debrief after each significant episode involving spokesperson skills.
- Establish the boundary of spokesperson skills and record what sits outside it.
- Agree the smallest change to spokesperson skills that would be visibly useful.
- Distinguish symptoms from causes when spokesperson skills underperforms.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.