Write materials on multilingual global campaigns that a journalist can use without rewriting.
Building Multilingual Communication Strategies for Global Campaigns
A working programme in multilingual global campaigns for managers who have to deliver with existing resources.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about multilingual global campaigns from the news unless you reach them first. Journalists covering the wider communications and media practice agenda are working to a deadline you do not control. Participants develop a defensible line of reasoning for the choices they make about the communications and media practice discipline. What blocks progress on multilingual global campaigns is usually unclear ownership rather than unclear intent. The programme is built to be used, and every section of this aspect of communications and media practice it covers ends in something applicable. Sessions alternate between guided analysis of this part of communications and media practice and supervised application. Post-incident reviews keep identifying weaknesses in multilingual global campaigns that were visible long before the incident. It is appropriate for those preparing to take on wider responsibility for this area of communications and media practice. The final module sets out how progress on the wider communications and media practice agenda will be evidenced six months later.
Expected Learning Outcomes
Present the case for investment in multilingual global campaigns in terms that a finance function will accept.
Diagnose whether a problem in multilingual global campaigns is one of design, resourcing or discipline.
Prepare the apology or acknowledgement for multilingual global campaigns that is credible.
Sequence improvements to multilingual global campaigns so that each step makes the next one easier.
Coordinate messaging on multilingual global campaigns across markets and languages.
Monitor sentiment and coverage relating to multilingual global campaigns in useful time.
Who Should Attend
Technical staff being prepared for supervisory responsibility over multilingual global campaigns.
Investor relations officers communicating multilingual global campaigns to markets.
Risk managers assessing the exposure created by multilingual global campaigns.
Agency and consultancy advisers supporting clients on multilingual global campaigns.
Government relations and public affairs officers covering multilingual global campaigns.
Internal communications staff explaining multilingual global campaigns to employees.
Course Modules
Multilingual global campaigns: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Apologising for multilingual global campaigns credibly
- Name the crisis roles for multilingual global campaigns and confirm authority to speak.
- Prepare the acknowledgement for multilingual global campaigns that does not evade responsibility.
- Build a stakeholder map for multilingual global campaigns and the message each needs.
- Prepare the summary of multilingual global campaigns that senior management will read.
Session 2Measuring communication on multilingual global campaigns beyond clippings
- Rehearse the hostile interview on multilingual global campaigns with a real challenger.
- Check communication on multilingual global campaigns against legal and regulatory constraint.
- Assign responsibility for keeping documentation of multilingual global campaigns current.
- Define what success in communicating multilingual global campaigns looks like, numerically.
Multilingual global campaigns: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Reviewing multilingual global campaigns when nothing has gone wrong
- Benchmark the organisation's multilingual global campaigns against comparable operations.
- Define the trigger that would require multilingual global campaigns to be redesigned.
- Write the three key messages on multilingual global campaigns and test them against hard questions.
- Debrief after each significant episode involving multilingual global campaigns.
Session 2The cost of multilingual global campaigns and how to present it
- Set the response time target for enquiries about multilingual global campaigns.
- Review whether coverage of multilingual global campaigns changed anything that matters.
- Close out actions on multilingual global campaigns rather than leaving them open indefinitely.
- Decide in advance when to correct misinformation about multilingual global campaigns and when not to.
Multilingual global campaigns: media relations and the working journalist
2 sessions · 8 pointsSession 1Who decides what during a crisis involving multilingual global campaigns
- Localise messaging on multilingual global campaigns without fragmenting it.
- Set escalation thresholds for multilingual global campaigns that work out of hours.
- Plan the recovery sequence after a reputational event involving multilingual global campaigns.
- Define acceptance criteria for multilingual global campaigns in advance.
Session 2Monitoring multilingual global campaigns in time to act
- Set the review interval for multilingual global campaigns and who attends.
- Decide what will be stopped to create capacity for multilingual global campaigns.
- Review whether multilingual global campaigns is aligned with the objectives of the communications function.
- Prepare the holding statement for multilingual global campaigns in advance.
Multilingual global campaigns: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Where multilingual global campaigns typically breaks, and why
- Sequence internal notification about multilingual global campaigns ahead of external release.
- Build the internal briefing that explains multilingual global campaigns to those affected.
- Confirm that those complying with multilingual global campaigns understand why it exists.
- Agree the smallest change to multilingual global campaigns that would be visibly useful.
Session 2Telling staff about multilingual global campaigns before the press does
- Identify the journalists who actually cover multilingual global campaigns and what they need.
- Verify six months later that changes to multilingual global campaigns have held.
- Draft the minimum viable communications plan for multilingual global campaigns.
- Agree what will be standardised in multilingual global campaigns and what will not.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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