Build the archive and record of communication on multi-platform media content.
Building Multi-Platform Media Content Strategies
A concise, decision-focused programme covering multi-platform media content end to end.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about multi-platform media content tends to become the reference version. Internal audiences learn about this area of communications and media practice from the news unless you reach them first. The programme uses small-group work so that each participant's treatment of the communications and media practice discipline is examined, not just described. A common pattern is strong design of multi-platform media content paired with weak follow-through. The programme builds the judgement to know which parts of the practice within communications and media practice to standardise and which to leave flexible. The course gives participants a defensible structure for this area of communications and media practice and the judgement to adapt it. Organisations that document multi-platform media content properly resolve disputes about it far more quickly. The content is relevant to those who own this aspect of communications and media practice and to those who are held accountable for its results. Participants finish with a short, specific brief on the practice within communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
Plan the handover of multi-platform media content so that capability is not lost when key staff move on.
Define the key messages for multi-platform media content and hold to them under pressure.
Design a practical operating method for multi-platform media content that fits the organisation's size and maturity.
Correct misinformation about multi-platform media content without amplifying it.
Prepare spokespeople to handle hostile questioning on multi-platform media content.
Estimate what multi-platform media content costs to run properly, and what is lost when it is not.
Who Should Attend
Community relations staff engaging stakeholders about multi-platform media content.
Spokespeople and executives who speak publicly about multi-platform media content.
Content producers creating material about multi-platform media content.
Internal communications staff explaining multi-platform media content to employees.
Anyone whose accountability for multi-platform media content exceeds their current formal training in it.
Public sector officials applying multi-platform media content within a regulated framework.
Course Modules
Multi-platform media content: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Monitoring multi-platform media content in time to act
- Set out the decisions in multi-platform media content that require sign-off and by whom.
- Test the procedure for multi-platform media content against a realistic scenario.
- Identify the journalists who actually cover multi-platform media content and what they need.
- Check communication on multi-platform media content against legal and regulatory constraint.
Session 2Measuring communication on multi-platform media content beyond clippings
- Set the response time target for enquiries about multi-platform media content.
- Reduce the variation in how multi-platform media content is carried out between teams.
- Configure monitoring that flags coverage of multi-platform media content within the hour.
- Identify where judgement in multi-platform media content is legitimate and where it is not.
Multi-platform media content: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1The paperwork for multi-platform media content that is actually needed
- Write down the assumptions underpinning the approach to multi-platform media content.
- Plan the sequence in which improvements to multi-platform media content will be introduced.
- Check that multi-platform media content still works when volumes rise unexpectedly.
- Record the rationale for each significant choice made about multi-platform media content.
Session 2What to measure in multi-platform media content and what to ignore
- Draft the minimum viable communications plan for multi-platform media content.
- Confirm that contractual obligations around multi-platform media content are understood.
- Remove steps in multi-platform media content that add effort without adding assurance.
- Rank the weaknesses in multi-platform media content by consequence rather than by ease of fixing.
Multi-platform media content: message architecture and discipline
2 sessions · 8 pointsSession 1Coordinating multi-platform media content across markets and languages
- Define what success in communicating multi-platform media content looks like, numerically.
- Write the three key messages on multi-platform media content and test them against hard questions.
- Sequence internal notification about multi-platform media content ahead of external release.
- Rehearse the hostile interview on multi-platform media content with a real challenger.
Session 2The three messages on multi-platform media content you will not move from
- Build the competence framework that supports multi-platform media content.
- Decide in advance when to correct misinformation about multi-platform media content and when not to.
- Localise messaging on multi-platform media content without fragmenting it.
- Review whether coverage of multi-platform media content changed anything that matters.
Multi-platform media content: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Apologising for multi-platform media content credibly
- Plan the recovery sequence after a reputational event involving multi-platform media content.
- Prepare the holding statement for multi-platform media content in advance.
- Assign responsibility for keeping documentation of multi-platform media content current.
- Establish who is informed, consulted and accountable in multi-platform media content.
Session 2Escalation and decision rights in multi-platform media content
- Name the crisis roles for multi-platform media content and confirm authority to speak.
- Agree who signs off statements on multi-platform media content outside working hours.
- Confirm that those complying with multi-platform media content understand why it exists.
- Archive every statement issued on multi-platform media content with date and approver.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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