Building Multi-Channel Communication Automation Strategies

Course Overview

Buyers now complete much of their decision on multi-channel communication automation before speaking to anyone. A message about this strand of marketing and commercial practice that tries to reach everyone reaches nobody. It establishes a shared vocabulary for the marketing and commercial practice capability so that teams can disagree productively about it. Where multi-channel communication automation is measured, it improves; where it is only discussed, it drifts. It is appropriate for those preparing to take on wider responsibility for the practice within marketing and commercial practice. Improvement in this part of marketing and commercial practice stalls when it depends on one capable individual rather than a defined method. Participants gain a clear basis for measuring what multi-channel communication automation has actually achieved. The method assumes participants will be challenged on their handling of the marketing and commercial practice discipline and prepares them for it. The programme closes with an action plan for this area of marketing and commercial practice that each participant writes for their own organisation.