Test the organisation's response to consumer purchase psychology under conditions that are less than ideal.
Building Models to Understand the Psychological Drivers of Consumer Purchase
Develop the judgement and the documentation needed to run consumer purchase psychology properly.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
A message about consumer purchase psychology that tries to reach everyone reaches nobody. Activity in the practice within marketing and commercial practice is easy to generate and easy to mistake for progress. It establishes a shared vocabulary for this strand of marketing and commercial practice so that teams can disagree productively about it. The professional literature on consumer purchase psychology converges on a small set of controls that reliably work. The level assumes working familiarity with the commercial team but no prior formal training in the wider marketing and commercial practice agenda. Participants finish able to explain this area of marketing and commercial practice to a non-specialist audience without losing precision. Sessions alternate between guided analysis of consumer purchase psychology and supervised application. Moving the marketing and commercial practice discipline from written policy into daily practice is not achieved by a single decision. The programme ends where implementation begins, with this aspect of marketing and commercial practice broken into steps someone can start on Monday.
Expected Learning Outcomes
Measure customer lifetime value arising from consumer purchase psychology, not first-order revenue.
Set acceptance criteria for consumer purchase psychology before work begins rather than after.
Handle objections in consumer purchase psychology without conceding position immediately.
Define the scope and boundaries of consumer purchase psychology so that responsibility for it is unambiguous.
Align marketing and sales handover within consumer purchase psychology so leads are not lost.
Build the sales process for consumer purchase psychology so it is repeatable across the team.
Who Should Attend
Digital marketing specialists executing consumer purchase psychology.
Founders and owner-managers running consumer purchase psychology personally.
Brand and communications specialists shaping consumer purchase psychology.
Agency and consultancy staff supporting clients on consumer purchase psychology.
Staff seconded into improvement work on consumer purchase psychology.
Managers in small and medium organisations who own consumer purchase psychology alongside other duties.
Course Modules
Consumer purchase psychology: audience definition and segmentation
2 sessions · 8 pointsSession 1The claim about consumer purchase psychology competitors cannot copy
- Confirm that contractual obligations around consumer purchase psychology are understood.
- Set out the decisions in consumer purchase psychology that require sign-off and by whom.
- Structure pricing for consumer purchase psychology against perceived value.
- Design the retention action triggered when a customer of consumer purchase psychology goes quiet.
Session 2The paperwork for consumer purchase psychology that is actually needed
- Map the decision journey for consumer purchase psychology and mark where the choice is actually made.
- Choose the next segment for consumer purchase psychology and state why it is next.
- Identify single points of dependency in consumer purchase psychology and reduce them.
- Write down the assumptions underpinning the approach to consumer purchase psychology.
Consumer purchase psychology: positioning and the honest claim
2 sessions · 8 pointsSession 1Where consumer purchase psychology typically breaks, and why
- Anticipate the objections consumer purchase psychology will raise and prepare the answers.
- Build the report on consumer purchase psychology that answers whether to spend more or less.
- Set escalation thresholds for consumer purchase psychology that work out of hours.
- Build the content that answers the buyer's real question about consumer purchase psychology.
Session 2Keeping customers acquired through consumer purchase psychology
- Agree the attribution model for consumer purchase psychology and state its known limits.
- Arrange the handover of consumer purchase psychology so capability survives staff changes.
- Script the three most common objections in consumer purchase psychology and the responses.
- Rank the weaknesses in consumer purchase psychology by consequence rather than by ease of fixing.
Consumer purchase psychology: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Defining the audience for consumer purchase psychology narrowly enough to matter
- Agree the smallest change to consumer purchase psychology that would be visibly useful.
- Agree the indicators that will show whether consumer purchase psychology is improving.
- Draft the minimum viable go-to-market plan for consumer purchase psychology.
- Review whether consumer purchase psychology is aligned with the objectives of the commercial team.
Session 2Moving consumer purchase psychology from approval to execution
- Record what was learned when consumer purchase psychology did not go as planned.
- Check that consumer purchase psychology still works when volumes rise unexpectedly.
- Define the handover point between marketing and sales in consumer purchase psychology.
- Write the positioning claim for consumer purchase psychology and test whether a competitor could say it too.
Consumer purchase psychology: pricing, value and discount control
2 sessions · 8 pointsSession 1Handling the objection to consumer purchase psychology that ends most conversations
- Set the discount authority for consumer purchase psychology and require justification.
- Document the sales process for consumer purchase psychology so a new joiner can follow it.
- Define qualification criteria that disqualify quickly in consumer purchase psychology.
- Set objectives for consumer purchase psychology in revenue terms with a timeframe.
Session 2Pricing consumer purchase psychology on value rather than cost
- Assign responsibility for keeping documentation of consumer purchase psychology current.
- Describe the buyer for consumer purchase psychology specifically enough to name who is excluded.
- Plan the sequence in which improvements to consumer purchase psychology will be introduced.
- Compare cost of acquisition against value in consumer purchase psychology.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.