Design the retention and win-back approach for peer influence on purchasing.
Building Models to Analyse Peer Influence on Purchase Decisions
A senior-level treatment of peer influence on purchasing, focused on what changes outcomes.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in peer influence on purchasing trace back to an audience defined too broadly. A message about influence on purchasing that tries to reach everyone reaches nobody. Participants gain a clear basis for measuring what this part of marketing and commercial practice has actually achieved. Cases are chosen to expose the trade-offs in peer influence on purchasing rather than to illustrate ideal conditions. Organisations that document this strand of marketing and commercial practice properly resolve disputes about it far more quickly. It concentrates on the parts of influence on purchasing that determine outcomes and treats the rest proportionately. Progress on peer influence on purchasing is usually lost in the gap between approval and execution. The content is relevant to those who own influence on purchasing and to those who are held accountable for its results. The closing exercise tests whether the participant's plan for the marketing and commercial practice capability survives a hostile question.
Expected Learning Outcomes
Build a register of the risks attaching to influence on purchasing and keep it current.
Diagnose whether a problem in peer influence on purchasing is one of design, resourcing or discipline.
Structure pricing for influence on purchasing to reflect value rather than cost.
Define the scope and boundaries of peer influence on purchasing so that responsibility for it is unambiguous.
Choose channels for influence on purchasing on evidence of where the audience decides.
Test creative and messaging on peer influence on purchasing before committing budget.
Who Should Attend
Digital marketing specialists executing peer influence on purchasing.
Quality staff verifying that influence on purchasing performs as designed.
Retail and channel managers executing peer influence on purchasing in the field.
Account managers responsible for retention within influence on purchasing.
Brand and communications specialists shaping peer influence on purchasing.
Internal auditors reviewing how influence on purchasing is designed and operated.
Course Modules
Peer influence on purchasing: channels, content and creative
2 sessions · 8 pointsSession 1Moving peer influence on purchasing from approval to execution
- Describe the buyer for peer influence on purchasing specifically enough to name who is excluded.
- Confirm that those complying with influence on purchasing understand why it exists.
- Identify the data already collected that bears on peer influence on purchasing.
- Build the report on influence on purchasing that answers whether to spend more or less.
Session 2The decisions in influence on purchasing that cannot be delegated
- Measure lifetime value from peer influence on purchasing, not just first purchase.
- Set objectives for influence on purchasing in revenue terms with a timeframe.
- Build the content that answers the buyer's real question about peer influence on purchasing.
- Rank the weaknesses in influence on purchasing by consequence rather than by ease of fixing.
Influence on purchasing: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Building the method for influence on purchasing step by step
- Set out the decisions in peer influence on purchasing that require sign-off and by whom.
- Close out actions on influence on purchasing rather than leaving them open indefinitely.
- Choose the next segment for peer influence on purchasing and state why it is next.
- Design the retention action triggered when a customer of influence on purchasing goes quiet.
Session 2Choosing channels for influence on purchasing on evidence
- Set the discount authority for peer influence on purchasing and require justification.
- Build the competence framework that supports influence on purchasing.
- Define qualification criteria that disqualify quickly in peer influence on purchasing.
- Agree the smallest change to influence on purchasing that would be visibly useful.
Influence on purchasing: the customer journey and decision points
2 sessions · 8 pointsSession 1Handling the objection to influence on purchasing that ends most conversations
- Prepare the summary of peer influence on purchasing that senior management will read.
- Write the positioning claim for influence on purchasing and test whether a competitor could say it too.
- Rehearse the briefing on peer influence on purchasing that would follow an incident.
- Establish who is informed, consulted and accountable in influence on purchasing.
Session 2The claim about peer influence on purchasing competitors cannot copy
- Estimate the resource peer influence on purchasing requires to run as designed.
- Verify six months later that changes to influence on purchasing have held.
- Define the handover point between marketing and sales in peer influence on purchasing.
- Draft the minimum viable go-to-market plan for influence on purchasing.
Influence on purchasing: pricing, value and discount control
2 sessions · 8 pointsSession 1Defining the audience for influence on purchasing narrowly enough to matter
- Define the trigger that would require peer influence on purchasing to be redesigned.
- Script the three most common objections in influence on purchasing and the responses.
- Select channels for peer influence on purchasing based on evidence, then cut the rest.
- Decide what will be stopped to create capacity for influence on purchasing.
Session 2Where the buyer actually decides on influence on purchasing
- Write down the assumptions underpinning the approach to peer influence on purchasing.
- Map the decision journey for influence on purchasing and mark where the choice is actually made.
- Test creative for peer influence on purchasing at small scale before full commitment.
- Structure pricing for influence on purchasing against perceived value.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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