Design the crisis response plan for event media planning with named roles and pre-agreed authority.
Building Media Planning Strategies for Major Events
Develop the judgement and the documentation needed to run event media planning properly.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering event media planning are working to a deadline you do not control. Internal audiences learn about the wider communications and media practice agenda from the news unless you reach them first. Ambition around this area of communications and media practice outruns capacity unless the sequencing is deliberate. They gain the ability to sequence improvements to event media planning in an order their organisation can absorb. Participants leave with a method for this aspect of communications and media practice, not a set of opinions about it. Cases are chosen to expose the trade-offs in the communications and media practice capability rather than to illustrate ideal conditions. Field experience suggests that the barrier to better event media planning is rarely technical. The programme suits teams tackling this area of communications and media practice together as readily as individuals attending alone. The closing exercise tests whether the participant's plan for the wider communications and media practice agenda survives a hostile question.
Expected Learning Outcomes
Build community and stakeholder engagement around event media planning.
Structure records of event media planning so that they answer the questions an auditor will actually ask.
Adapt recognised practice on event media planning to local constraints without hollowing it out.
Diagnose whether a problem in event media planning is one of design, resourcing or discipline.
Write materials on event media planning that a journalist can use without rewriting.
Coordinate messaging on event media planning across markets and languages.
Who Should Attend
Newly appointed managers taking on event media planning for the first time.
Public sector officials applying event media planning within a regulated framework.
Public relations and communications managers responsible for event media planning.
Agency and consultancy advisers supporting clients on event media planning.
Investor relations officers communicating event media planning to markets.
Crisis management team members with a role in event media planning.
Course Modules
Event media planning: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Measuring communication on event media planning beyond clippings
- Sequence internal notification about event media planning ahead of external release.
- Assign responsibility for keeping documentation of event media planning current.
- Decide what will be stopped to create capacity for event media planning.
- Set escalation thresholds for event media planning that work out of hours.
Session 2Making event media planning work when resources are constrained
- Check that event media planning still works when volumes rise unexpectedly.
- Establish who is informed, consulted and accountable in event media planning.
- Define the trigger that would require event media planning to be redesigned.
- Archive every statement issued on event media planning with date and approver.
Event media planning: message architecture and discipline
2 sessions · 8 pointsSession 1What has to be agreed before work on event media planning starts
- Record what was learned when event media planning did not go as planned.
- Plan the recovery sequence after a reputational event involving event media planning.
- Decide in advance when to correct misinformation about event media planning and when not to.
- Prepare the holding statement for event media planning in advance.
Session 2The three messages on event media planning you will not move from
- Prepare the acknowledgement for event media planning that does not evade responsibility.
- Build the competence framework that supports event media planning.
- Configure monitoring that flags coverage of event media planning within the hour.
- Identify the journalists who actually cover event media planning and what they need.
Event media planning: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Comparing event media planning with recognised practice
- Define what success in communicating event media planning looks like, numerically.
- Identify single points of dependency in event media planning and reduce them.
- Rehearse the hostile interview on event media planning with a real challenger.
- Draft materials on event media planning that need no rewriting to be published.
Session 2Telling staff about event media planning before the press does
- Build the internal briefing that explains event media planning to those affected.
- Set out the decisions in event media planning that require sign-off and by whom.
- Review whether coverage of event media planning changed anything that matters.
- Build a stakeholder map for event media planning and the message each needs.
Event media planning: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Who decides what during a crisis involving event media planning
- Name the crisis roles for event media planning and confirm authority to speak.
- Agree the smallest change to event media planning that would be visibly useful.
- Collect evidence on the present handling of event media planning before proposing changes.
- Identify the data already collected that bears on event media planning.
Session 2Monitoring event media planning in time to act
- Write the three key messages on event media planning and test them against hard questions.
- Establish what evidence demonstrates event media planning is under control.
- Map the handovers in event media planning between functions and secure them.
- Localise messaging on event media planning without fragmenting it.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.