Prepare spokespeople to handle hostile questioning on public media literacy.
Building Media Literacy Programmes for the General Public
Practical training in public media literacy, grounded in real cases and applied to your own operation.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about public media literacy from the news unless you reach them first. Journalists covering the practice within communications and media practice are working to a deadline you do not control. The difficulty is not agreeing that this part of communications and media practice matters — it is deciding what to stop doing to make room for it. Comparative studies of public media literacy across sectors find the same handful of failure points recurring. Discussion is anchored to worked examples of the communications and media practice capability rather than to abstract argument. It treats the wider communications and media practice agenda as an operating discipline and equips participants to run it as one. It is appropriate for those preparing to take on wider responsibility for public media literacy. Participants finish able to explain this area of communications and media practice to a non-specialist audience without losing precision. The programme ends where implementation begins, with the communications and media practice discipline broken into steps someone can start on Monday.
Expected Learning Outcomes
Monitor sentiment and coverage relating to public media literacy in useful time.
Reduce avoidable variation in how public media literacy is carried out across teams.
Set acceptance criteria for public media literacy before work begins rather than after.
Build community and stakeholder engagement around public media literacy.
Define the key messages for public media literacy and hold to them under pressure.
Assign clear ownership for each element of public media literacy across the functions involved.
Who Should Attend
Content producers creating material about public media literacy.
Public relations and communications managers responsible for public media literacy.
Spokespeople and executives who speak publicly about public media literacy.
Crisis management team members with a role in public media literacy.
Department heads accountable for the results of public media literacy.
Technical staff being prepared for supervisory responsibility over public media literacy.
Course Modules
Public media literacy: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Escalation and decision rights in public media literacy
- Prepare the holding statement for public media literacy in advance.
- Plan the sequence in which improvements to public media literacy will be introduced.
- Plan the recovery sequence after a reputational event involving public media literacy.
- Name the crisis roles for public media literacy and confirm authority to speak.
Session 2Building media relationships on public media literacy before you need them
- Prepare the acknowledgement for public media literacy that does not evade responsibility.
- Estimate the resource public media literacy requires to run as designed.
- Sequence internal notification about public media literacy ahead of external release.
- Build the competence framework that supports public media literacy.
Public media literacy: materials a journalist can actually use
2 sessions · 8 pointsSession 1Answering the hostile question about public media literacy
- Check communication on public media literacy against legal and regulatory constraint.
- Confirm that contractual obligations around public media literacy are understood.
- Verify six months later that changes to public media literacy have held.
- Configure monitoring that flags coverage of public media literacy within the hour.
Session 2The cost of public media literacy and how to present it
- Compare the cost of public media literacy with the cost of its absence.
- Localise messaging on public media literacy without fragmenting it.
- Draft materials on public media literacy that need no rewriting to be published.
- Build a stakeholder map for public media literacy and the message each needs.
Public media literacy: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Correcting a false story about public media literacy without amplifying it
- Confirm that reporting on public media literacy reaches the people who can act.
- Prepare the summary of public media literacy that senior management will read.
- Identify the data already collected that bears on public media literacy.
- Define what success in communicating public media literacy looks like, numerically.
Session 2Monitoring public media literacy in time to act
- Agree who signs off statements on public media literacy outside working hours.
- Set out how exceptions to public media literacy are requested and approved.
- Identify the journalists who actually cover public media literacy and what they need.
- Review whether coverage of public media literacy changed anything that matters.
Public media literacy: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1What has to be agreed before work on public media literacy starts
- Write the three key messages on public media literacy and test them against hard questions.
- Collect evidence on the present handling of public media literacy before proposing changes.
- Record the rationale for each significant choice made about public media literacy.
- Check that records of public media literacy answer the questions likely to be asked.
Session 2Coordinating public media literacy across markets and languages
- Debrief after each significant episode involving public media literacy.
- Set the review interval for public media literacy and who attends.
- Build the internal briefing that explains public media literacy to those affected.
- Define the trigger that would require public media literacy to be redesigned.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.