Build community and stakeholder engagement around media crisis teams.
Building Media Crisis Management Teams and Training Them in Advance
Develop the judgement and the documentation needed to run media crisis teams properly.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering media crisis teams are working to a deadline you do not control. Internal audiences learn about this aspect of communications and media practice from the news unless you reach them first. Participants gain a realistic view of what this area of communications and media practice costs and what it returns. The course covers media crisis teams at the level of detail needed to act, and stops there. The method assumes participants will be challenged on their handling of this part of communications and media practice and prepares them for it. Organisations that document the communications and media practice capability properly resolve disputes about it far more quickly. The material serves both public bodies and commercial organisations dealing with media crisis teams. Plans for this strand of communications and media practice often fail at the handover point between functions. The closing exercise tests whether the participant's plan for the wider communications and media practice agenda survives a hostile question.
Expected Learning Outcomes
Build the internal capability for media crisis teams rather than depending on external support indefinitely.
Establish what evidence would demonstrate that media crisis teams is under control.
Measure the effect of communication on media crisis teams beyond volume of coverage.
Review contracts and agreements for the obligations they create around media crisis teams.
Correct misinformation about media crisis teams without amplifying it.
Design the crisis response plan for media crisis teams with named roles and pre-agreed authority.
Who Should Attend
Managers with direct responsibility for media crisis teams within the communications function.
Internal communications staff explaining media crisis teams to employees.
Quality staff verifying that media crisis teams performs as designed.
Public relations and communications managers responsible for media crisis teams.
Journalists and editors working on stories involving media crisis teams.
Agency and consultancy advisers supporting clients on media crisis teams.
Course Modules
Media crisis teams: media relations and the working journalist
2 sessions · 8 pointsSession 1Telling staff about media crisis teams before the press does
- Sequence internal notification about media crisis teams ahead of external release.
- Anticipate the objections media crisis teams will raise and prepare the answers.
- Archive every statement issued on media crisis teams with date and approver.
- Define what success in communicating media crisis teams looks like, numerically.
Session 2Writing on media crisis teams so a journalist can publish it
- Collect evidence on the present handling of media crisis teams before proposing changes.
- Map the handovers in media crisis teams between functions and secure them.
- Prepare the holding statement for media crisis teams in advance.
- Rehearse the hostile interview on media crisis teams with a real challenger.
Media crisis teams: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1The decisions in media crisis teams that cannot be delegated
- Agree what will be standardised in media crisis teams and what will not.
- Prepare the summary of media crisis teams that senior management will read.
- Plan the recovery sequence after a reputational event involving media crisis teams.
- Identify the data already collected that bears on media crisis teams.
Session 2Who decides what during a crisis involving media crisis teams
- Set the response time target for enquiries about media crisis teams.
- Decide in advance when to correct misinformation about media crisis teams and when not to.
- Build the competence framework that supports media crisis teams.
- Prepare the response for the most likely failure in media crisis teams.
Media crisis teams: message architecture and discipline
2 sessions · 8 pointsSession 1Building media relationships on media crisis teams before you need them
- Close out actions on media crisis teams rather than leaving them open indefinitely.
- Configure monitoring that flags coverage of media crisis teams within the hour.
- Prepare the acknowledgement for media crisis teams that does not evade responsibility.
- Localise messaging on media crisis teams without fragmenting it.
Session 2Rebuilding trust after media crisis teams
- Build a stakeholder map for media crisis teams and the message each needs.
- Agree who signs off statements on media crisis teams outside working hours.
- Debrief after each significant episode involving media crisis teams.
- Agree the smallest change to media crisis teams that would be visibly useful.
Media crisis teams: materials a journalist can actually use
2 sessions · 8 pointsSession 1What has to be agreed before work on media crisis teams starts
- Identify the journalists who actually cover media crisis teams and what they need.
- Set out how exceptions to media crisis teams are requested and approved.
- Check that records of media crisis teams answer the questions likely to be asked.
- Check communication on media crisis teams against legal and regulatory constraint.
Session 2Keeping media crisis teams alive after the initial push
- Check that media crisis teams still works when volumes rise unexpectedly.
- Verify six months later that changes to media crisis teams have held.
- Assign responsibility for keeping documentation of media crisis teams current.
- Define the trigger that would require media crisis teams to be redesigned.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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