Integrate premiere media coverage into existing management routines rather than running it separately.
Building Media Coverage Strategies for Premieres
A practical programme in premiere media coverage for professionals who are accountable for results, not just awareness.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about premiere media coverage from the news unless you reach them first. Credibility in this part of communications and media practice is spent quickly and rebuilt slowly. The programme uses small-group work so that each participant's treatment of the communications and media practice discipline is examined, not just described. It is pitched for practitioners with responsibility for premiere media coverage, not for observers of it. Participants finish able to explain this aspect of communications and media practice to a non-specialist audience without losing precision. The programme is built to be used, and every section of this strand of communications and media practice it covers ends in something applicable. Most organisations already have a policy on premiere media coverage; far fewer can show it working. Mature organisations treat the practice within communications and media practice as a standing capability rather than a project that finishes. It ends with a prioritised list of changes to the wider communications and media practice agenda that the participant is prepared to defend internally.
Expected Learning Outcomes
Design the crisis response plan for premiere media coverage with named roles and pre-agreed authority.
Build the archive and record of communication on premiere media coverage.
Set acceptance criteria for premiere media coverage before work begins rather than after.
Protect the personal reputation of leaders associated with premiere media coverage.
Build community and stakeholder engagement around premiere media coverage.
Structure records of premiere media coverage so that they answer the questions an auditor will actually ask.
Who Should Attend
Operations staff who encounter the consequences of premiere media coverage directly.
Spokespeople and executives who speak publicly about premiere media coverage.
Internal communications staff explaining premiere media coverage to employees.
Crisis management team members with a role in premiere media coverage.
Compliance and governance staff whose remit includes premiere media coverage.
Marketing staff coordinating with communications on premiere media coverage.
Course Modules
Premiere media coverage: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Writing on premiere media coverage so a journalist can publish it
- Decide in advance when to correct misinformation about premiere media coverage and when not to.
- Sequence internal notification about premiere media coverage ahead of external release.
- Configure monitoring that flags coverage of premiere media coverage within the hour.
- Anticipate the objections premiere media coverage will raise and prepare the answers.
Session 2Monitoring premiere media coverage in time to act
- Draft the minimum viable communications plan for premiere media coverage.
- Decide what will be stopped to create capacity for premiere media coverage.
- Record the rationale for each significant choice made about premiere media coverage.
- Close out actions on premiere media coverage rather than leaving them open indefinitely.
Premiere media coverage: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Testing premiere media coverage before relying on it
- Set the response time target for enquiries about premiere media coverage.
- Draft materials on premiere media coverage that need no rewriting to be published.
- Reduce the variation in how premiere media coverage is carried out between teams.
- Identify where judgement in premiere media coverage is legitimate and where it is not.
Session 2Who answers for premiere media coverage, and to whom
- Write down the assumptions underpinning the approach to premiere media coverage.
- Define what success in communicating premiere media coverage looks like, numerically.
- Prepare the holding statement for premiere media coverage in advance.
- Distinguish symptoms from causes when premiere media coverage underperforms.
Premiere media coverage: message architecture and discipline
2 sessions · 8 pointsSession 1Correcting a false story about premiere media coverage without amplifying it
- Establish who is informed, consulted and accountable in premiere media coverage.
- Name the crisis roles for premiere media coverage and confirm authority to speak.
- Map the handovers in premiere media coverage between functions and secure them.
- Localise messaging on premiere media coverage without fragmenting it.
Session 2Who decides what during a crisis involving premiere media coverage
- Confirm that contractual obligations around premiere media coverage are understood.
- Plan the recovery sequence after a reputational event involving premiere media coverage.
- Establish what evidence demonstrates premiere media coverage is under control.
- Build a stakeholder map for premiere media coverage and the message each needs.
Premiere media coverage: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Building the method for premiere media coverage step by step
- Set out how exceptions to premiere media coverage are requested and approved.
- Plan the sequence in which improvements to premiere media coverage will be introduced.
- Archive every statement issued on premiere media coverage with date and approver.
- Write the three key messages on premiere media coverage and test them against hard questions.
Session 2The three messages on premiere media coverage you will not move from
- Define acceptance criteria for premiere media coverage in advance.
- Identify the journalists who actually cover premiere media coverage and what they need.
- Agree who signs off statements on premiere media coverage outside working hours.
- Review whether coverage of premiere media coverage changed anything that matters.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.