Build the reporting on mobile application marketing that supports a spending decision.
Building Marketing Strategies Through Mobile Applications
A practical programme in mobile application marketing for professionals who are accountable for results, not just awareness.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Attribution in mobile application marketing is imperfect; that is not a reason to stop measuring it. Most disappointing results in the marketing and commercial practice discipline trace back to an audience defined too broadly. The programme uses small-group work so that each participant's treatment of this aspect of marketing and commercial practice is examined, not just described. The programme builds the judgement to know which parts of mobile application marketing to standardise and which to leave flexible. The level assumes working familiarity with the commercial team but no prior formal training in this strand of marketing and commercial practice. Comparative studies of the marketing and commercial practice capability across sectors find the same handful of failure points recurring. What blocks progress on mobile application marketing is usually unclear ownership rather than unclear intent. It concentrates on the parts of this area of marketing and commercial practice that determine outcomes and treats the rest proportionately. The final session converts the week's work on this strand of marketing and commercial practice into commitments with owners and dates.
Expected Learning Outcomes
Align marketing and sales handover within mobile application marketing so leads are not lost.
Build a register of the risks attaching to mobile application marketing and keep it current.
Handle objections in mobile application marketing without conceding position immediately.
Adapt recognised practice on mobile application marketing to local constraints without hollowing it out.
Select indicators that show whether mobile application marketing is improving, and reject those that only look useful.
Choose channels for mobile application marketing on evidence of where the audience decides.
Who Should Attend
Product managers whose proposition depends on mobile application marketing.
Sales managers leading teams that deliver mobile application marketing.
Internal auditors reviewing how mobile application marketing is designed and operated.
Retail and channel managers executing mobile application marketing in the field.
Founders and owner-managers running mobile application marketing personally.
Those responsible for briefing external stakeholders on mobile application marketing.
Course Modules
Mobile application marketing: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1The handover between marketing and sales in mobile application marketing
- Select channels for mobile application marketing based on evidence, then cut the rest.
- Design the retention action triggered when a customer of mobile application marketing goes quiet.
- Structure pricing for mobile application marketing against perceived value.
- Draft the minimum viable go-to-market plan for mobile application marketing.
Session 2Building the method for mobile application marketing step by step
- Prepare the response for the most likely failure in mobile application marketing.
- Confirm that contractual obligations around mobile application marketing are understood.
- Estimate the resource mobile application marketing requires to run as designed.
- Record what was learned when mobile application marketing did not go as planned.
Mobile application marketing: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1The paperwork for mobile application marketing that is actually needed
- Map the handovers in mobile application marketing between functions and secure them.
- Define the trigger that would require mobile application marketing to be redesigned.
- Measure lifetime value from mobile application marketing, not just first purchase.
- Establish who is informed, consulted and accountable in mobile application marketing.
Session 2Pricing mobile application marketing on value rather than cost
- Set out the decisions in mobile application marketing that require sign-off and by whom.
- Write the positioning claim for mobile application marketing and test whether a competitor could say it too.
- Prepare the summary of mobile application marketing that senior management will read.
- Agree the attribution model for mobile application marketing and state its known limits.
Mobile application marketing: the customer journey and decision points
2 sessions · 8 pointsSession 1Defining the audience for mobile application marketing narrowly enough to matter
- Define qualification criteria that disqualify quickly in mobile application marketing.
- Document the sales process for mobile application marketing so a new joiner can follow it.
- Build the internal briefing that explains mobile application marketing to those affected.
- Identify single points of dependency in mobile application marketing and reduce them.
Session 2Where the buyer actually decides on mobile application marketing
- Build the report on mobile application marketing that answers whether to spend more or less.
- Set the review interval for mobile application marketing and who attends.
- Review whether short-term tactics on mobile application marketing are damaging the brand.
- Agree the smallest change to mobile application marketing that would be visibly useful.
Mobile application marketing: objection handling and negotiation
2 sessions · 8 pointsSession 1Testing the message on mobile application marketing before spending
- Describe the buyer for mobile application marketing specifically enough to name who is excluded.
- Define acceptance criteria for mobile application marketing in advance.
- Set objectives for mobile application marketing in revenue terms with a timeframe.
- Test the procedure for mobile application marketing against a realistic scenario.
Session 2Testing mobile application marketing before relying on it
- Script the three most common objections in mobile application marketing and the responses.
- Define the handover point between marketing and sales in mobile application marketing.
- Set the discount authority for mobile application marketing and require justification.
- Choose the next segment for mobile application marketing and state why it is next.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.