Reduce avoidable variation in how sports club marketing is carried out across teams.
Building Marketing Strategies for Sports Clubs and Teams
Practical training in sports club marketing, grounded in real cases and applied to your own operation.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Discounting solves a problem in sports club marketing today and creates a larger one next quarter. A message about the practice within marketing and commercial practice that tries to reach everyone reaches nobody. It suits anyone whose decisions touch the marketing and commercial practice capability, in large organisations and small ones alike. Sessions alternate between guided analysis of sports club marketing and supervised application. Ambition around this aspect of marketing and commercial practice outruns capacity unless the sequencing is deliberate. Participants finish able to explain the practice within marketing and commercial practice to a non-specialist audience without losing precision. Organisations that document sports club marketing properly resolve disputes about it far more quickly. It concentrates on the parts of this aspect of marketing and commercial practice that determine outcomes and treats the rest proportionately. The final module sets out how progress on this area of marketing and commercial practice will be evidenced six months later.
Expected Learning Outcomes
Define the audience for sports club marketing precisely enough to exclude people.
Draw practical lessons from failures in sports club marketing without assigning blame that suppresses reporting.
Choose channels for sports club marketing on evidence of where the audience decides.
Design a practical operating method for sports club marketing that fits the organisation's size and maturity.
Design the qualification criteria that stop effort being wasted in sports club marketing.
Design the customer journey for sports club marketing across the touchpoints that actually influence the decision.
Who Should Attend
Marketing managers responsible for sports club marketing.
Founders and owner-managers running sports club marketing personally.
Business development managers pursuing opportunities in sports club marketing.
Staff seconded into improvement work on sports club marketing.
Commercial analysts measuring performance of sports club marketing.
Public sector officials applying sports club marketing within a regulated framework.
Course Modules
Sports club marketing: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Handling the objection to sports club marketing that ends most conversations
- Identify where judgement in sports club marketing is legitimate and where it is not.
- Write the positioning claim for sports club marketing and test whether a competitor could say it too.
- Assign responsibility for keeping documentation of sports club marketing current.
- Name a single owner for each element of sports club marketing.
Session 2The paperwork for sports club marketing that is actually needed
- Identify single points of dependency in sports club marketing and reduce them.
- Agree the indicators that will show whether sports club marketing is improving.
- Script the three most common objections in sports club marketing and the responses.
- Choose the next segment for sports club marketing and state why it is next.
Sports club marketing: pricing, value and discount control
2 sessions · 8 pointsSession 1The cost of sports club marketing and how to present it
- Select channels for sports club marketing based on evidence, then cut the rest.
- Write down the assumptions underpinning the approach to sports club marketing.
- Map the decision journey for sports club marketing and mark where the choice is actually made.
- Record what was learned when sports club marketing did not go as planned.
Session 2Pricing sports club marketing on value rather than cost
- Build the report on sports club marketing that answers whether to spend more or less.
- Measure lifetime value from sports club marketing, not just first purchase.
- Check that sports club marketing still works when volumes rise unexpectedly.
- Rehearse the briefing on sports club marketing that would follow an incident.
Sports club marketing: positioning and the honest claim
2 sessions · 8 pointsSession 1Keeping customers acquired through sports club marketing
- Set objectives for sports club marketing in revenue terms with a timeframe.
- Test creative for sports club marketing at small scale before full commitment.
- Define the handover point between marketing and sales in sports club marketing.
- Set the discount authority for sports club marketing and require justification.
Session 2Protecting the brand while hitting targets on sports club marketing
- Review whether short-term tactics on sports club marketing are damaging the brand.
- Document the sales process for sports club marketing so a new joiner can follow it.
- Close out actions on sports club marketing rather than leaving them open indefinitely.
- Confirm that reporting on sports club marketing reaches the people who can act.
Sports club marketing: the customer journey and decision points
2 sessions · 8 pointsSession 1Where the buyer actually decides on sports club marketing
- Describe the buyer for sports club marketing specifically enough to name who is excluded.
- Map the handovers in sports club marketing between functions and secure them.
- Review whether sports club marketing is aligned with the objectives of the commercial team.
- Distinguish symptoms from causes when sports club marketing underperforms.
Session 2Making sports club marketing work when resources are constrained
- Structure pricing for sports club marketing against perceived value.
- Define qualification criteria that disqualify quickly in sports club marketing.
- Set escalation thresholds for sports club marketing that work out of hours.
- Prepare the response for the most likely failure in sports club marketing.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.